世論 What Japan Thinks

Last week japan.internet.com published the results of research by Cross Marketing Inc into voice calls with mobile phones. 300 people from their monitor group successfully completed a private questionnaire; demographically there was the usual Cross Marketing equal split: 50:50 male and female, and 20.0% in their teens, 20.0% in their twenties, 20.0% in their thirties, 20.0% in their forties, and 20.0% in their fifties.

I prefer fixed lines, as sometimes mobiles are difficult to hear, and the full-size handset just feels better. And, of course, call costs are much cheaper!

Q1: Which do you use the most for voice calls, your fixed line phone or your mobile phone? (Sample size=300)

Only use fixed line phone	0.7%
Use fixed line phone more	9.7%
Perhaps use fixed line phone more	17.7%
Perhaps use mobile phone more	22.3%
Use mobile phone more	35.0%
Only use mobile phone	9.7%
Don’t have a fixed line phone	5.0%

Q2: About how long do you think a long phone call is? (Sample size=1,088)

More than a minute	1.0%
More than three minutes	6.7%
More than five minutes	14.7%
More than ten minutes	30.3%
More than thirty minutes	36.0%
More than one hour	10.3%
More than two hours	0.7%
More than three hours	0.3%

Q3: Who do you talk to the most on your mobile phone? (Sample size=1,088)

Spouse or boyfriend/girlfriend	40.7%
Children	6.7%
Parents or grandparents	15.0%
Other relatives	3.3%
Friends	25.3%
Work-related contacts	5.7%
Shops, doctors, public services, etc	1.0%
People I don’t know at all	0.0%
Don’t know	1.0%
Other	1.3%