世論 What Japan Thinks

japan.internet.com recently published the results of a survey by goo Research’s mobile group on what sort of mobile phone people had. This mobile survey is slightly different from the usual style – this is sent directly to the mobile phones of members of their monitor group, and is called a “real time” survey. This was their sixteenth mobile users’ survey (but the first I’ve translated, I think), and this time they received 1,086 successfully completed questionnaires. 56.5% of the respondents were female, 3.8% in their teens, 30.8% in their twenties, 41.0% in their thirties, 20.6% in their forties, and 3.8% aged fifty or older.

This survey is quite an incomplete one, so apologies in advance for the lack of full information for some of the questions. I should register with them so I can get the full data, although I do worry about infringing copyright if I republish data obtained via a semi-private site, even if it is free to access.

When asked how strong their signal currently was according to the wee antenna marker, 85.5% said they had three bars, 10.9% had two bars, 2.6% had one bar, and the remaining 1% are not mentioned. This is probably a bit misleading as people would naturally move to a place with a stronger signal when using their mobile.

The largest percentage of people completed the questionnaire from the comfort of their own homes, namely 43.6%.

For the colour of the phones, we actually have a complete table!

Q1: What sort of colour is your mobile phone? (Sample size=1,086)

	Votes	Percentage
White	250	23.0%
Silver	222	20.4%
Black or gunmetallic	176	16.2%
Blue	114	10.5%
Pink	109	10.0%
Orange or yellow	77	7.1%
Green	25	2.3%
Other	113	10.4%

I’m not sure why they didn’t have red as a named selection, and my favourite design of the new DoCoMo series is actually a green one!

As for phone body type of the phone they were currently using, the clamshell folding in half (my current phone) type was way out in the lead at 81.0%, next was twist and swivel ball joint type at just 7.6%, then the two layer sliding type at 5.6%.