世論 What Japan Thinks

japan.internet.com recently reported on goo Research’s 27th regular monthly survey into blogs. The reported results this time were for the basics of blogging. Over four days at the start of September they interviewed 1,074 people from their internet monitor group. Demographically, 56.0% were female, 2.6% in their teens, 21.6% in their twenties, 41.2% in their thirties, 20.6% in their forties, 10.8% in their fifties, and 3.3% aged sixty or older.

I’d love to see how these figures compare with other countries; over half the bloggers update at least once a week, with women 8 percentage points higher than men. Blogs are now almost universally known, and with over a third of the people having blogged, blogging is becoming a standard practice for internet users.

It’s also interesting to see that men prefer the passive communication of trackbacks, whilst women much prefer actively commenting on other people’s blogs.

Finally, I’d like to see them ask how many people have their own hosted solution.

Q1: Have you viewed a blog within the last month? (Sample size=1,074)

	All	Male	Female
Yes	79.2%	77.8%	80.4%
No	18.2%	20.3%	16.4%
Don’t know what a blog is	2.6%	1.9%	3.2%

Q2: Have you ever made a blog? (Sample size=1,074)

	All	Male	Female
Yes	34.3%	32.0%	36.0%
No, but want to try	28.8%	29.9%	27.9%
No, and don’t plan to	33.2%	25.4%	31.6%
Don’t know what a blog is	3.7%	2.8%	4.5%

Don’t ask me why the don’t knows increased in this question!

When asked which services people blogged with, the top four for men were goo Blog, Yahoo! Blog, FC2 Blog and livedoor Blog; for women it was Rakuten Blog, goo Blog, FC2 Blog, and Yahoo! Blog. The reasons for these preferences is not clear.

Q3: About how often do you update your blog? (Sample size=1,074)

	All	Male	Female
Almost every day	19.6%	16.6%	21.7%
Twice or thrice a week	22.8%	21.8%	23.5%
Once a week	13.3%	12.6%	13.8%
Twice or thrice a month	14.1%	17.9%	11.5%
Once a month	6.0%	4.6%	6.9%
Once every two or three months	6.8%	8.0%	6.0%
Once every six months or less	17.4%	18.5%	16.6%

When asked if they used their real name when blogging, 8.0% of men and 3.7% of women (whether this percentage is of the original sample or of bloggers alone is not made clear), well in line with their 25th regular survey that found over 90% were anonymous.

In addition, 41.1% of male bloggers and 33.6% of female bloggers had sent a trackback, that is referenced another blog in their posts, whilst 24.0% of men but 33.7% of women (both bloggers and non-bloggers) had left a comment on someone else’ blog.