Over a quarter of Japanese have their own domain!
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japan.internet.com recently published the results of a poll by goo Research into awareness about domains. 1,081 members of their internet monitor group successfully completed a private internet questionnaire at the start of September. The demographic breakdown was 55.8% female, 2.4% in their teens, 21.9% in their twenties, 39.9% in their thirties, 26.2% in their forties, 9.3% in their fifties and 2.7% in their sixties.
I find it quite frankly hard to believe; no, make that impossible to believe that over a quarter (or three in ten if you include those who used to have one) have their own paid-for (or free from AOL) top-level domain. I strongly suspect that this figure includes ISP sub-domain owners; I don’t know about in Japan, but when I was a Demon customer you got a whole sub-domain to yourself, @foobar.demon.co.uk, to do whatever you wanted with. Also included must be free mail vanity addresses; Plala lets you use domains like foobar@wonder-boy.jp, foobar@surfer-wave.com to create extra accounts. Finally, blogging services might also be mistakenly included, counting http://foobar.bloggingservice.com subdomain as a domain. Note how email counts as the most popular use of these domains, which backs up my suspicions. Also note that registering a .jp address costs 20,989 yen for two years, and a .co.jp costs 42,000 yen for two years, and requires you to be a registered company; my two years of hosting for this place, including two .com domains, costs me less than than!
I’ve never heard of the .mobi mobile phone domain until this survey, though.
Q1: Have you acquired a domain for your own personal use? (Sample size=1,081)
Yes 26.7% Used to have one 4.6% Never had one 62.1% Don’t know what a domain is 6.6% Q2: What do you use your own domain for? (Sample size=289, multiple answer)
Votes Percentage 243 84.1% Home page 87 30.1% Blog 61 21.1% Just keeping it 7 2.4% Other 5 1.7% When asked what top level domain they had, the top choice was not surprisingly .jp, held by 57.9% of the 289. Next was .com, with 38.7% share.
Q3: Have you heard of the mobile device-targeted “.mobi” domain? (Sample size=1,081)
Yes, and already registered 0.1% Yes 9.9% No 90.0%
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