Over a quarter of Japanese have their own domain!
japan.internet.com recently published the results of a poll by goo Research into awareness about domains. 1,081 members of their internet monitor group successfully completed a private internet questionnaire at the start of September. The demographic breakdown was 55.8% female, 2.4% in their teens, 21.9% in their twenties, 39.9% in their thirties, 26.2% in their forties, 9.3% in their fifties and 2.7% in their sixties.
I find it quite frankly hard to believe; no, make that impossible to believe that over a quarter (or three in ten if you include those who used to have one) have their own paid-for (or free from AOL) top-level domain. I strongly suspect that this figure includes ISP sub-domain owners; I don’t know about in Japan, but when I was a Demon customer you got a whole sub-domain to yourself, @foobar.demon.co.uk, to do whatever you wanted with. Also included must be free mail vanity addresses; Plala lets you use domains like foobar@wonder-boy.jp, foobar@surfer-wave.com to create extra accounts. Finally, blogging services might also be mistakenly included, counting http://foobar.bloggingservice.com subdomain as a domain. Note how email counts as the most popular use of these domains, which backs up my suspicions. Also note that registering a .jp address costs 20,989 yen for two years, and a .co.jp costs 42,000 yen for two years, and requires you to be a registered company; my two years of hosting for this place, including two .com domains, costs me less than than!
I’ve never heard of the .mobi mobile phone domain until this survey, though.
Read more on: .mobi,domain,goo researchQ1: Have you acquired a domain for your own personal use? (Sample size=1,081)
Yes 26.7% Used to have one 4.6% Never had one 62.1% Don’t know what a domain is 6.6% Q2: What do you use your own domain for? (Sample size=289, multiple answer)
Votes Percentage 243 84.1% Home page 87 30.1% Blog 61 21.1% Just keeping it 7 2.4% Other 5 1.7% When asked what top level domain they had, the top choice was not surprisingly .jp, held by 57.9% of the 289. Next was .com, with 38.7% share.
Q3: Have you heard of the mobile device-targeted “.mobi” domain? (Sample size=1,081)
Yes, and already registered 0.1% Yes 9.9% No 90.0%
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