世論 What Japan Thinks

japan.internet.com recently published the results of a survey conducted over three days at the end of August and the start of September by Cross Marketing into mobile phone applications. They interviewed 300 mobile phone users from their monitor group by means of a private internet poll; the group was split 50:50 male and female, and 20.0% in their teens, 20.0% in their twenties, 20.0% in their thirties, 20.0% in their forties and 20.0% in their fifties.

Note that here “application” refers to, in the DoCoMo world, the iAppli, Java-based applications, some of which come preinstalled, and others can be downloaded that provide functionality (or fun) in addition to the basic set of tools. My phone, for instance, came with a shoot’em up game, a dog simulator, TV remote control, a graphical mail application (I think, I can’t work it!) and some sort of IM chat application (but I can’t figure that one out either, though!).

Q1: Does your mobile phone have support for running downloaded applications? (Sample size=300)

Yes (to SQ)	80.7%
No	19.3%

Q1SQ: Have you ever used a mobile phone application? (Sample size=242)

Yes	90.1%
No (to finish)	9.9%

Combining the two tables above we get this results:

Q1+Q1SQ: Have you ever used a mobile phone application? (Sample size=300)

Yes	73.3%
No, but my phone supports them	7.3%
No, and my phone doesn’t support them	19.3%

Q2: What sort of applications have you used? (Sample size=220, multiple answer)

	Votes	Percentage
Game	162	73.6%
Idle screen	89	40.5%
Mail	78	35.5%
Maps, etc	54	24.5%
Music-related	53	24.1%
Dictionary	35	15.9%
Remote control	34	15.5%
Tool	33	15.0%
News, etc	31	14.1%
GPS-related	28	12.7%
Osaifu keitai (electronic wallet)-related	25	11.4%
Clock	25	11.4%
Fortune-telling	15	6.8%
Messenger	12	5.5%
Other	9	4.1%

Q3: What sort of application would you want to see more of? (Sample size=220, multiple answer)

	Votes	Percentage
Game	99	45.0%
Maps, etc	61	27.3%
Dictionary	49	22.3%
GPS-related	48	21.8%
Tool	38	17.3%
Mail	30	13.6%
News, etc	29	13.2%
Music-related	29	13.2%
Idle screen	28	12.7%
Messenger	22	10.0%
Osaifu keitai(electronic wallet)-related	18	8.2%
Remote control	13	5.9%
Fortune-telling	12	5.5%
Clock	10	4.5%
Other	1	0.5%
None in particular	42	19.1%

Q4: What genre of game have you played? (Sample size=99, multiple answer)

	Votes	Percentage
Falling brick game (Tetris, Puyo Puyo, etc)	48	48.5%
RPG	38	38.4%
Puzzle	32	32.3%
Simulation	21	21.2%
Table game	20	20.2%
Go, shoji, mah-jongg, chess, horse racing	19	19.2%
Quiz	17	17.2%
Sports	16	16.2%
Online game	15	15.2%
Shooting	12	12.1%
Adventure	12	12.1%
Simulator	11	11.1%
Action	9	9.1%
Racing	9	9.1%
Beat’em-up	6	6.1%
Typing	5	5.1%
Adult	5	5.1%
FPS (First-person shooter)	4	4.0%
Other	0	0.0%