Podcasting not going anywhere in Japan

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Do you know the word 'podcasting'? graph of japanese opinionjapan.internet.com today published the results of a survey by JR Tokai Express Research into podcasting. They interviewed 331 people from their monitor pool, 87.6% male, employed in private or public enterprises. 7.3% were in their twenties, 39.9% in their thirties, 36.3% in their forties, 13.9% in their fifties, and 2.7% in their sixties.

I would be in the ex-users category, myself; even though this blog has been featured on three podcasts, the latest of them being Japundit’s podcast, Japan Talk, I have to admit I’ve not listened to the last two, and I in fact ditched my Sony hard disk player recently, but Panasonic’s recent announcement of their SD800N digital audio player with noise-cancelling headphones I could perhaps be persuaded to try again.

Q1: Do you know the word “podcasting”? (Sample size=331)

Don’t know at all 58.0%
Heard the word, but don’t really know what it means 15.7%
Know what it is, but not used it 14.2%
Currently using it 6.6%
Have used it in the past 5.4%

Q2: What sort of programming do (did) you listen to? (Sample size=40, multiple answer)

  Votes Percentage
Music 17 42.5%
News 17 42.5%
Language learning-related 16 40%
Moving pictures (videocasts) 7 17.5%
Other 8 20.0%

Q3: On your home PC, which of the following podcast aggregating software tools are installed (or have been installed)? (Sample size=40, multiple answer)

  Votes Percentage
iTunes 38 95.0%
Pod野郎 (Pod Yaro) 4 10.0%
Winamp 3 7.5%
Juice 1 2.5%
Ziepod 1 2.5%
キャストライフ – (CastLife) 1 2.5%
Alligator 0 0.0%
Podcast Tuner 0 0.0%
Podfeeder 0 0.0%
Don’t know or can’t remember 0 0.0%
Not installed any of them 0 0.0%
Other 0 0.0%
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