世論 What Japan Thinks

japan.internet.com recently published the results of a survey by Cross Marketing Inc into how people check the time. They interviewed 300 mobile phone users from their internet monitor group at the end of August, 50:50 male and female, and 20.0% in their teens, 20.0% in their twenties, 20.0% in their thirties, 20.0% in their forties, and 20.0% in their fifties.

You may remember a previous survey about two months ago where it was reported that about 40% of Japanese use their mobile phones as their main alarm clock. I also rarely wear a wristwatch, prefering to peek at my mobile for the time checks. It’s not quite as convenient as a watch, but a watch just gets in the way when I’m typing, I feel.

Q1: When outside and need to check the time, how do you most often check the time? (Sample size=300)

Wristwatch	42.3%
Mobile phone	53.7%
Public clock	2.7%
Ask someone	0.3%
Other	1.0%

Q2: Have you ever set the time on your mobile phone? (Sample size=300)

Yes	47.0%
Phone has automatic correction feature, so no	26.3%
Phone has no automatic correction, but no	6.3%
Don’t really know	16.3%
No clock on my mobile phone	0.0%
Don’t have a mobile phone	4.0%

You’ll notice that I said in the introduction that they interviewed only mobile phone users, but here 4% report that they don’t have a mobile phone! No, I don’t understand either!

Q3: Thinking about the device you most often check the time on from Q1, how accurately is the time set? (Sample size=300)

Set to correct time	39.0%
A few seconds off	30.3%
A few minutes off	14.0%
Deliberately set a few minutes off	12.0%
Never set it myself	4.3%
Other	0.3%