世論 What Japan Thinks

NEPROJAPAN recently published the results of their research into One Seg mobile phone digital television. Over a 17 hours period from 10am of the 6th of July to 3am the next day they had an open survey posted to the menuing systems of the three big mobile phone companies; DoCoMo, Softbank (or is it still Vodafone), and au. 3,787 subscribers successfully completed the survey; 58% were female, 3% in their teens, 38% in their twenties, 41% in their thirties, and 18% aged forty or older. Note that as a self-selecting survey available for just a limited time, heavy mobile phone users are most likely over-represented in the sample.

I myself quite want One Seg capability, but only (a) if accompanied by playback of MPEG from memory cards, so I rip my own contents, and (b) if available on a device other than a phone. I don’t want the battery going flat on me, and the need for a keyboard, etc, makes the device bulkier than it needs be.

Also note that the basic One Seg service is free, although I did see an advertisement at the weekend for a pay service of about 50 channels.

Q1: Do you think it is useful to be able to watch television on a mobile phone? (Sample size=3,787)

Very useful	37%
A little useful	42%
Not useful	3%
Can’t say either	15%
Don’t know	3%

Q2: Do you want to get a One Seg-capable phone? (Sample size=3,787)

Already have one	3%
Definitely want to buy one (to SQ)	13%
Want to buy it at some point (to SQ)	47%
Don’t want one as it’s not particularly necessary	29%
Don’t know	8%

Q2SQ: For those of you who want a One Seg phone, when do you plan to buy one? (Sample size=approximately 2,272)

Within three months	5%
Within three to six months	5%
Within six months to a year	10%
Within one or two years	10%
Within two or three years	3%
Within three to five years	1%
Don’t have a plan to buy one	36%
Don’t know	27%

Q3: If you had a One Seg television mobile, what sort of programs would you watch? (Sample size=3,787, multiple answer)

News	42%
Dramas, films	41%
Varaety	36%
Music	35%
Sports	35%
Cartoons	20%
Quiz	13%
Educational, language	7%
Other	8%
Nothing in particular	20%

Q4: If you used a One Seg television mobile, what sort of things might you be anxious about? (Sample size=3,787)

Battery life	87%
Handset cost	59%
Screen size	39%
Increase in bad manners	32%
Lack of variety in models	17%
Don’t understand one-seg service	16%
Nothing in particular	7%
Other	4%