世論 What Japan Thinks

japan.internet.com recently published the results of a survey conducted by JR Tokai Express Research on commercial email magazines. They interviewed by means of a private internet-based questionnaire 331 people working in private industry. 76.1% of the sample was male, 14.5% in their twenties, 45.9% in their thirties, 32.9% in their forties, 6.3% in their fifties, and just 0.3% (one person) in their sixties.

Many major companies with online presences produce these email magazines, although one drawback I find is that whilst subscribing is easy, unsubscribing can be a pain, as there is rarely a one-click solution; often one needs to log into an account, find the settings, then turn them off. I have had to redirect a few of them straight to the spam bin as I’ve been unable to find out how to turn them off!

Q1: Does the company you work for produce a customer-facing email magazine? (Sample size=331)

Yes	20.2%
No	69.5%
Don’t know	10.0%
Used to, but doesn’t any more	0.3%

From this 20.2%, or 67 people, whose employer produces an email magazine, 41 of them or 12.4% of the total sample, said they read them. The following question was asked to these 41 people.

Q2: Do you think your company’s mail magazine is interesting? (Sample size=41)

Yes	26.8%
No	9.8%
Can’t say either way	63.4%

As a contrast to the above, the original sample was asked if they read mail magazines produced by other companies in the sample field, to which 19.6%, or 65 people, said yes; this is over half as many again as read their own company’s output!

Q3: Do you think your competitors’ mail magazines are interesting? (Sample size=65)

Yes	73.8%
No	26.2%

Note that for some reason the “Can’t say either way” option was not given for this question.