Almost seven in ten Japanese users have had broken phones
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Having recently looked at what people do when their computer has a problem, now NEPROJAPAN co, ltd recently carried out a survey to find out about users’ experiences regarding problems with their mobile phones either breaking or getting lost. One day in mid-May of this year they posted an open self-selecting questionnaire to the three leading mobile phone companies’ (iMode, Vodafone live! and EZweb) menu systems and got 3,695 valid replies. The sample was 60% female, 3% in their teens, 37% in their twenties, 43% in their thirties, and 17% aged forty or older.
My phone currently has a half-dead sub-screen, but apart from that, I once lost an earlier phone in a taxi somewhere. Luckily I actually had a backup of my address book as I’d just bought some connection software and had been playing around with it. Since then, however, I must admit to being remiss about backups, although pictures do get semi-regularly offloaded and imported into my PC whenever the internal memory fills up.
Q1: Have you ever experienced the loss or breakdown of your mobile phone? (Sample size=3,695)
Yes, both 14% Yes, breakdown 55% Yes, loss 4% No, neither 27% Q2: If you have had your phone break, what happened? (Sample size=3,695, multiple answer)
Got wet 29% Buttons stopped working 21% Screen got damaged 17% Sound stopped working 15% Casing got damaged 13% Other 25% Never had a breakage 31% Given the amount of mail the average person sends, I’m surprised the broken button figure isn’t much higher, or perhaps instead that reflects the high built quality required for them!
Q3: How often do you back-up your mobile phone? (Sample size=3,695)
About once every three months 5% About once every six months 6% About once every year 5% About once every two years 1% Only when I buy a new one 23% Other 6% Never backed up 54% Note that DoCoMo (at least) currently offer a backup service when you buy a new phone – they will burn the data off your old phone onto CD. Also note that Panasonic (at least) offer a semi-automatic back-up to SD Card whenever you mount one, but I don’t think use of that feature was being measured here.
Q4: When you lost or broke your mobile phone, what sort of problems did you have? (Sample size=3,695, multiple answer)
Address book data was lost 90% Photos were lost 53% Mailbox was lost 50% Downloaded music was lost 44% Internet bookmarks were lost 43% Schedule data was lost 10% Electronic money, rail pass, etc was lost 7% Other 7% Nothing in particular 3%
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