What the Japanese get up to under the covers

In their 72nd Ranking Research questionnaire, DIMSDRIVE Research took a look at what Japanese people said they did before they went to sleep. They interviewed 5,298 people from their internet monitor group, 50.3% male, about their habits at the end of March this year.

You will notice that no-one mentions interacting with one’s partner, even just a cuddle or a chat, as what they do when they can’t sleep. Whether this is an uncommon practice or if this and more saucy answers were weeded out, I do not know.

Q: Usually, when you get into bed or under your futon, what do you do before you fall asleep? (Sample size=5,298)

Rank Action Votes
1 Nothing or soon fall asleep 1,235
2 Read 901
3 Watch TV or DVD 582
4 Think 296
5 Internet, mail 261
6 Scheduling 229
7 Listen to music 162
8 Listen to radio 129
9 Confirm tasks for tomorrow 77
10 Stretch or massage 71

Q: Usually, when you get into bed or under your futon, what do you do before you fall asleep? (Sample size=5,298, by sex)

Rank Action Male votes
N=2,665
Action Female votes
N=2,663
1 Nothing or soon fall asleep 741 Read 542
2 Read 359 Nothing or soon fall asleep 494
3 Watch TV or DVD 303 Watch TV or DVD 279
4 Think 130 Internet, mail 200
5 Scheduling 103 Think 166
6 Listen to radio 82 Scheduling 126
7 Listen to music 75 Listen to music 87
8 Internet, mail 61 Confirm tasks for tomorrow 51
9 Close eyes 35 Stretch or massage 51
10 Review the past day 31 Listen to radio 47

Looking at the detailed breakdown by age for interesting activities, a few of the younger women did report “conversation” as an activity, but given the rest of the answers, I suspect this may very well be via phone calls than with a real live human being beside them.

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