世論 What Japan Thinks

japan.internet.com, in conjunction with Cross Marketing Inc, looked at what people thought about mobile phone cameras. They interviewed 150 male and 150 female mobile phone owners from up and down the country; 20.0% were aged 18 or 19, and similarly 20.0% in each of the twenties, thrities, forties, and fifties age bands.

My current camera has a mere 60,000 pixels, so all it produces are pretty muddy images that look awful even on the tiny screen! However, the QR Code reader is an excellent feature that’s well-supported by many print magazines, but as I understand it they are still to make headway in the rest of the world.

From the total of 300 people, 234 of them, or 78%, used their camera once a month or more.

Q1: Please tell me all the things you use your mobile phone camera for. (Sample size=234, multiple answer)

	Votes	Percentage
Still camera	233	99.6%
Bar code or QR code reader	131	56.0%
Moving picture camera	113	48.3%
OCR	21	9.0%
Other	1	0.4%

Q2: Please tell me what sort of things you photograph. (Sample size=233, multiple answer)

	Votes	Percentage
Scenery	172	73.8%
People	167	71.7%
Animals	98	42.1%
Text (newspapers, magazines, books, etc)	78	33.5%
Food	71	30.5%
Buildings, shops, etc	47	20.2%
Food packaging or labels	40	17.2%
Cars, trains or other vehicles	30	12.9%
Other	16	6.9%

Q3: Do you think a camera is needed on a mobile phone? (Sample size=300)

Absolutely needed	23.7%
Needed to some extent	53.6%
Not really needed	17.7%
Not needed at all	3.0%
Don’t know	2.0%