Typical Japan supporter: at home with a beer in one hand and a chocolate in the other

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How do you predict the Japan team will do? graph of japanese opinionOver four day in the middle of May, goo Research asked 2,124 members of their monitor group by means of a private internet-based questionnaire about their thoughts on the upcoming 2006 FIFA World Cup™. The survey group was 50.8% female, 16.8% in their teens, 16.4% in their twenties, 20.4% in their thirties, 20.9% in their forties, 19.3% in their fifties, 5.3% in their sixties, and just 0.9% aged 70 or older.

Q1: What teams are you interested in? (Sample size=2,124, multiple answer)

Japan 83.4%
Brazil 49.1%
Germany 21.6%
England 20.0%
Italy 16.4%
Argentina 13.5%
Korea 12.3%
Spain 9.7%
African representatives 3.4%
USA 1.9%
Other 2.5%
No particular team 9.6%

Q2: How do you predict the Japan team will do? (Sample size=2,124)

Win the World Cup 2.4%
Lose in the final 2.1%
Reach the last four 15.7%
Reach the last eight 26.6%
Reach the last sixteen 30.2%
Fail to qualify from their group 23.1%

Looking at the breakdown by sex, almost twice as many men predicted Japan would be knocked out at the league stage, and almost twice as many women predicted they’d get to the last four.

Q3: What players are you interested in? (Sample size=2,124, multiple answer)

Ronaldinho (Brazil) 53.5%
Shunsuke Nakamura (Japan) 45.8%
Hidetoshi Nakata (Japan) 44.5%
Seiichiro Maki (Japan) 31.9%
Shinji Ono (Japan) 31.0%
Tsuheyasu Miyamoto (Japan) 29.7%
Beckham (England) 25.7%
Zidane (France) 18.1%
Totti (Italy) 15.7%
Naohiro Takahara (Japan) 12.9%
Raul (Spain) 9.8%
Messi (Argentina) 8.0%
Rooney (England) 5.9%
Ballack (Germany) 5.9%
Other Japanese players 7.3%
Other 4.5%

Q4: How will you use the internet to follow the World Cup? (Sample size=2,124, multiple answer)

Read news site 72.8%
Gather up related World Cup info 24.4%
View video clips related to the World Cup 13.6%
Watch matches 10.9%
View or contribute to bulletin board or blog 6.2%
Other 0.3%
Don’t plan to use the net for the World Cup 21.6%

Q5: How do you plan to watch the matches? (Sample size=2,124)

Watch on television at home 75.4%
Gather at a friend’s house to watch it 1.7%
Record the games then watch them later 1.7%
Watch at a sports bar or other pub or restaurant in Japan 0.9%
Watch at the stadium in Germany 0.1%
Watch at public screen or pub, etc in Germany 0.1%
Other 0.5%
Won’t watch matches (highlights or news is enough) 19.6%

Q6: What do you plan to eat and drink whilst watching the matches? (Sample size=1,707, multiple answer)

Beer 36.7%
Soft drinks 19.9%
Alcohol other than beer 19.3%
Sweets 38.7%
Snacks 34.3%
Light meal 24.1%
Delivery pizza, etc 11.0%
Nothing in paticular 22.5%

Q7: Why will you watch the matches in Japan? (Sample size=1,703, multiple answer)

I didn’t think I wanted to go there 66.7%
Travel costs are high 36.8%
Couldn’t take holidays from work or school 35.6%
Couldn’t get match tickets 8.4%
Other 1.5%

Q8: If Japan win and proceed through the knockout stage, are you interested in going to Germany to support them? (Sample size=1,703)

Definitely want to go 4.7%
If I can, I want to go 20.1%
Don’t really think I want to go 32.6%
Don’t think I want to go at all 42.6%

Q9: Do you intend buying any goods for the World Cup? (Sample size=1,707, mutliple answer)

Large screen or flat screen television 6.2%
Japan replica strip, scarf or other supporter goods 5.0%
Mug, mobile phone strap, or other such items 4.0%
DVD recorder 3.7%
Football game software 2.3%
Other country’s replica strip, etc 1.5%
Match ball or football boots 0.9%
Nothing in particular 83.3%
Other 0.5%
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