By Ken Y-N ( May 30, 2006 at 23:19)
· Filed under Entertainment, Polls
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MyVoice surveyed thier community at the start of May to find out what their plans were for the upcoming 2006 FIFA World Cup™. They got 14,800 replies to their private internet questionnaire, with 54% of the respondents female. 4% were in their teens, 22% in their twenties, 39% in their thirties, 23% in their forties, and 12% in their fifties.
I’d like to watch a number of the World Cup matches, but sadly wifey controls the remote! I’ll probably have to make do with the highlights on news programs, which will no doubt be 95% covering the Japanese team, then 5% for the rest of the matches. I’ve got little confidence in Zico as the manager; despite him winning the silverware at the Asian Cup, I just don’t warm to him.
The press seems to have already written off the qualifying round as a mere formality despite Croatia being rather strong, and of course there’s Brazil there too.
Q1: How interested are you in the World Cup? (Sample size=14,800)
| Very interested |
21.4% |
| Quite interested |
35.8% |
| Not really interested |
23.4% |
| Not interested at all |
19.4% |
Q2: How will you watch the World Cup games? (Sample size=14,800, multiple answer)
| Watch on TV at home |
70.2% |
| Watch the game live in a bar, shop or on the street |
3.0% |
| Listen to the radio |
1.9% |
| Watch on a big screen in a stadium |
0.7% |
| Watch it in person in Germany |
0.5% |
| Other |
2.3% |
| Don’t think I’ll watch |
27.4% |
| No answer |
0.3% |
As a Scot, I’m really suprised at seven in ten planning on just watching at home yet just 3% planning on watching in a pub or similar location.
Q3: Who do you think will win the 2006 World Cup? (Sample size=14,600)
| Brazil |
38.4% |
| Germany |
9.4% |
| Japan |
4.1% |
| Argentina |
3.8% |
| Italy |
3.7% |
| England |
2.2% |
| France |
1.4% |
| Holland |
1.3% |
| Spain |
0.8% |
| Croatia |
0.3% |
| Mexico |
0.2% |
| South Korea |
0.2% |
| USA |
0.2% |
| Czech republic |
0.1% |
| Sweden |
0.1% |
| Portugal |
0.1% |
| Costa Rica |
0.1% |
| Iran |
0.1% |
| Poland |
0.0% |
| Tunisia |
0.0% |
| Other |
0.1% |
| Don’t know or not interested |
32.9% |
| No answer |
0.2% |
Q4: When you hear “World Cup”, what corporations come to mind? (Sample size=14,600, multiple answer)
| Adidas |
27.9% |
| Coca-cola |
25.3% |
| McDonalds |
13.1% |
| Mastercard |
9.2% |
| Fuji Film |
5.0% |
| Budweiser |
4.8% |
| Yahoo! |
4.8% |
| Toshiba |
3.6% |
| Philips |
1.8% |
| Hyundai |
1.3% |
| Deutsch Telecom |
1.2% |
| Continental |
0.9% |
| AVAYA |
0.8% |
| Gillette |
0.8% |
| Emirates Airline |
0.7% |
| Other |
4.2% |
| Don’t know |
44.3% |
| No answer |
0.3% |
Q5: Please select what you’re thinking of doing in order to enjoy the World Cup. (Sample size=14,600, multiple answer)
| Watch special programs |
12.6% |
| Watch players’ recent matches or plays |
7.4% |
| Participate in lotteries for tickets and souvenir goods |
5.4% |
| Read or register at related internet sites |
5.0% |
| Buy a new TV or hard disk recorder or other home equipment |
4.8% |
| Buy or read commemorative books or magazines |
4.0% |
| View related DVDs, videos or other similar contents |
2.5% |
| Buy replica uniform or other supporter’s goods |
2.4% |
| Participate in internet-based world cup community |
1.9% |
| Get pay-TV channels |
1.7% |
| Buy One Seg phone, etc so I can watch matches when outside |
1.5% |
| Apply for tickets for matches |
1.0% |
| Buy a World Cup-themed game |
1.0% |
| Travel to Germany |
0.7% |
| Publish World Cup info and impressions on my blog, etc |
0.5% |
| Bet on the World Cup |
0.4% |
| Participate in a non-internet-based World Cup fan club, etc |
0.3% |
| Not done any of the above, or no plans at all |
71.6% |
| No answer |
0.5% |
Read more on: myvoice,
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