70% of Japanese will watch World Cup at home
MyVoice surveyed thier community at the start of May to find out what their plans were for the upcoming 2006 FIFA World Cup™. They got 14,800 replies to their private internet questionnaire, with 54% of the respondents female. 4% were in their teens, 22% in their twenties, 39% in their thirties, 23% in their forties, and 12% in their fifties.
I’d like to watch a number of the World Cup matches, but sadly wifey controls the remote! I’ll probably have to make do with the highlights on news programs, which will no doubt be 95% covering the Japanese team, then 5% for the rest of the matches. I’ve got little confidence in Zico as the manager; despite him winning the silverware at the Asian Cup, I just don’t warm to him.
The press seems to have already written off the qualifying round as a mere formality despite Croatia being rather strong, and of course there’s Brazil there too.
Q1: How interested are you in the World Cup? (Sample size=14,800)
Very interested 21.4% Quite interested 35.8% Not really interested 23.4% Not interested at all 19.4% Q2: How will you watch the World Cup games? (Sample size=14,800, multiple answer)
Watch on TV at home 70.2% Watch the game live in a bar, shop or on the street 3.0% Listen to the radio 1.9% Watch on a big screen in a stadium 0.7% Watch it in person in Germany 0.5% Other 2.3% Don’t think I’ll watch 27.4% No answer 0.3% As a Scot, I’m really suprised at seven in ten planning on just watching at home yet just 3% planning on watching in a pub or similar location.
Q3: Who do you think will win the 2006 World Cup? (Sample size=14,600)
Brazil 38.4% Germany 9.4% Japan 4.1% Argentina 3.8% Italy 3.7% England 2.2% France 1.4% Holland 1.3% Spain 0.8% Croatia 0.3% Mexico 0.2% South Korea 0.2% USA 0.2% Czech republic 0.1% Sweden 0.1% Portugal 0.1% Costa Rica 0.1% Iran 0.1% Poland 0.0% Tunisia 0.0% Other 0.1% Don’t know or not interested 32.9% No answer 0.2% Q4: When you hear “World Cup”, what corporations come to mind? (Sample size=14,600, multiple answer)
Adidas 27.9% Coca-cola 25.3% McDonalds 13.1% Mastercard 9.2% Fuji Film 5.0% Budweiser 4.8% Yahoo! 4.8% Toshiba 3.6% Philips 1.8% Hyundai 1.3% Deutsch Telecom 1.2% Continental 0.9% AVAYA 0.8% Gillette 0.8% Emirates Airline 0.7% Other 4.2% Don’t know 44.3% No answer 0.3% Q5: Please select what you’re thinking of doing in order to enjoy the World Cup. (Sample size=14,600, multiple answer)
Watch special programs 12.6% Watch players’ recent matches or plays 7.4% Participate in lotteries for tickets and souvenir goods 5.4% Read or register at related internet sites 5.0% Buy a new TV or hard disk recorder or other home equipment 4.8% Buy or read commemorative books or magazines 4.0% View related DVDs, videos or other similar contents 2.5% Buy replica uniform or other supporter’s goods 2.4% Participate in internet-based world cup community 1.9% Get pay-TV channels 1.7% Buy One Seg phone, etc so I can watch matches when outside 1.5% Apply for tickets for matches 1.0% Buy a World Cup-themed game 1.0% Travel to Germany 0.7% Publish World Cup info and impressions on my blog, etc 0.5% Bet on the World Cup 0.4% Participate in a non-internet-based World Cup fan club, etc 0.3% Not done any of the above, or no plans at all 71.6% No answer 0.5%
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