By Ken Y-N ( May 26, 2006 at 23:19)
· Filed under Lifestyle, Polls
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With the rainy season soon approaching (or already approached, if you live in Okinawa), the fifth of Japan’s unique four seasons, MyVoice surveyed their community to find out what they thought regarding umbrellas. At the start of May they got 14,823 replies to their web-based questionnaire. 54% of the sample was female, 4% were in their teens, 21% in their twenties, 39% in their thirties, 24% in their forties, and 12% aged fifty or older.
I own, or at least frequently use perhaps four brollies; my most commonly used is one from Huis Ten Bosch, followed by an extremely tatty fold-up tartan effort I keep in the office for emergencies. My favourite is a Tarepanda one, and I have a slightly posh fold-up brollie with a street scene of Berlin on it.
Q1: In total, how many umbrellas (including parasols) do you have? (Sample size=14,823)
| None |
1.0% |
| One |
9.3% |
| Two |
22.7% |
| Three |
26.8% |
| Four |
14.0% |
| Five |
14.3% |
| Six |
4.5% |
| Seven |
2.3% |
| Eight |
1.5% |
| Nine |
0.2% |
| Ten or more |
3.4% |
Q2: What kinds of umbrellas do you have? (Sample size=14,675, multiple answer)
| Fold-up |
72.8% |
| One-touch opening |
70.4% |
| Manual opening |
59.2% |
| Vinyl |
37.0% |
| Parasol |
21.7% |
| Brand |
14.7% |
| Character |
2.0% |
| Japanese |
1.3% |
| Other |
0.4% |
| No answer |
0.2% |
Q3: What colour or design are your umbrellas? (Sample size=14,675, multiple answer)
| Black or grey |
53.4% |
| Blue or navy |
52.3% |
| Transparent or vinyl |
31.9% |
| Red or pink |
24.6% |
| Light brown or beige |
22.7% |
| Green |
17.5% |
| Check |
15.9% |
| Patterned |
14.5% |
| White |
11.1% |
| Yellow |
8.6% |
| Logo |
5.2% |
| Embroidered |
4.9% |
| Striped |
4.7% |
| Character |
1.7% |
| Other |
1.9% |
| No answer |
0.1% |
A surprisingly low, one might think, number of character umbrellas, given the love of cute things, but for some reason or other I rarely see them used by anyone other than children, and myself of course!
Q4: Where do you buy your umbrellas? (Sample size=14,675, multiple answer)
| Department store |
36.0% |
| Supermarket |
29.9% |
| Convenience store |
26.3% |
| Shopping centre |
22.9% |
| 100 yen shop |
17.6% |
| Discount shop |
13.2% |
| Clothes shop |
8.1% |
| Umbrella shop |
7.8% |
| Drug store |
6.4% |
| Railway station kiosk, etc |
5.6% |
| Mail order or online store |
4.4% |
| Brand shop |
2.9% |
| Sporting goods shop |
0.6% |
| Vending machine |
0.1% |
| Other |
9.3% |
| Don’t buy them myself |
5.8% |
| No answer |
0.3% |
Q5: About how much did you pay for each of your umbrellas? (Sample size=13,824, multiple answer)
| 105 yen or less |
20.6% |
| 106 to 399 yen |
23.1% |
| 400 to 599 yen |
36.2% |
| 600 to 899 yen |
14.2% |
| 900 to 1299 yen |
36.8% |
| 1300 to 1999 yen |
26.3% |
| 2000 to 2999 yen |
23.5% |
| 3000 to 4999 yen |
21.0% |
| 5000 to 9999 yen |
15.2% |
| 10,000 to 15,999 yen |
6.4% |
| 15,000 yen or more |
2.0% |
| Can’t remember |
3.1% |
| No answer |
0.2% |
Q6: What are the important points regarding umbrellas? (Sample size=14,823, multiple answer)
| Colour or design |
53.1% |
| Size when open |
43.3% |
| Price |
43.0% |
| Weight |
32.7% |
| Sturdiness |
30.6% |
| One-touch open feature |
30.5% |
| Fold-up feature |
19.6% |
| Compactness when closed |
19.4% |
| Construction materials |
19.2% |
| Shape |
17.8% |
| Open by hand feature |
7.7% |
| Brand or maker |
6.3% |
| Trend or fashion |
1.7% |
| Other |
0.9% |
| Nothing in particular |
8.0% |
| No answer |
0.3% |
Read more on: myvoice,
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