世論 What Japan Thinks

japan.internet.com, in conjunction with Cross Marketing Inc performed a survey on next-generation game consoles. They interviewed 366 self-confessed gamers; 50.3% were male, 25.4% in their teens (18 or 19 to be exact), 24.9% in their twenties, 24.6% in their thirties, and 25.1% in their forties.

With the recent name change of the next Nintendo to Wii (I try to think of the name as referring to going “whee!”, not going wee…) the awareness of the name seems rather low; it would have been interesting to have used the previous Revolution codename instead in this survey. I will keep an eye open to see if the awareness of Wii increases in the coming months.

Initially, they interviewed 537 people, but only selected the 165 who said they often play games, and the 211 who sometimes play. The remaining 161 were excluded from the rest of the survey.

Q1: Have you heard of the following next generation games machines? (Sample size=366, multiple answer)

	Votes	Percentage
PS3 (to Q2)	324	88.5%
Xbox360 (to Q2)	276	75.4%
Wii (to Q2)	185	50.5%
None of them	25	6.8%

Q2: Which of the next generation games machines do you think you want? (Sample size=341, multiple answer)

	Votes	Percentage	Percentage with knowledge
PS3	256	75.1%	79.0%
Wii	127	37.2%	68.6%
Xbox360	93	27.3%	33.7%
None of them	73	30.3%	-

Note that the Percentage with knowledge figure is obtained by taking the the number of people answering yes to wanting to buy a specific machine and dividing it by the number of people who knew of the machine in Q1.

Q3: Do you think added features like DVD playback and music playback are needed for a games machine? (Sample size=366)

Games only is fine	35.2%
I want DVD playback features	27.6%
I want music playback features	1.6%
I want as many features as possible	31.4%
Don’t need a games machine	4.1%