世論 What Japan Thinks

In a survey performed by infoPLANT on games machine ownership (warning: Japanese PDF), and translated in detail here, the most stunning result of the questionnaire is that the sales of the Nintendo DS seems to be driven by the older generation, as can be seen from the chart on the right.

The most likely explanation for this trend, I believe, is the brain training boom in Japan, in particular the Brain Age game and other similar titles that promise to ward off senility and keep one’s mind active, even though the celebrity advertising it on the television is merely a pretty young thing.

On a slight side note, my voice was one of the voices used to tune the recognition engine for British English for the European launch of the Brain Age titles.