Brain-boosting gaming grannies desire DSes
In a survey performed by infoPLANT on games machine ownership (warning: Japanese PDF), and translated in detail here, the most stunning result of the questionnaire is that the sales of the Nintendo DS seems to be driven by the older generation, as can be seen from the chart on the right.
The most likely explanation for this trend, I believe, is the brain training boom in Japan, in particular the Brain Age game and other similar titles that promise to ward off senility and keep one’s mind active, even though the celebrity advertising it on the television is merely a pretty young thing.
On a slight side note, my voice was one of the voices used to tune the recognition engine for British English for the European launch of the Brain Age titles.
If you're new here, you may want to subscribe to my RSS feed, or check out my weekly newsletter. Thanks for visiting!
Read more on: brain training,Gaming,infoplant,nintendo ds
Subscribe to feed
Send to mobile
Subscribe to 世論 What Japan Thinks newsletter
DS trouncing PSP, PS3 edging Wii: part 1 of 2 » 世論 What Japan Thinks - Japanese Opinion Polls, Marketing Data and Japanese Market Research Translated into English said,
December 19, 2006 @ 23:18
[…] Looking in detail by age at the playing of brain training games, we see the same trend as previously reported regarding brain-boosting gaming grannies. […]
Granny got game? » 世論 What Japan Thinks said,
February 26, 2008 @ 14:13
[…] the new demographics they were reaching, in particular how the range of brain training software was selling well in the older market segment. To see what the situation is these says, goo Research, in conjuction with AllAbout Japan, surveyed […]