世論 What Japan Thinks

japan.internet.com, in conjunction with JR Tokai Express Research, looked at what people did regarding their mobile phone batteries. They interviewed 337 mobile phone users from their internet monitor group by means of a private internet survey. 79.5% of the sample was male, with 14.8% in their twenties, 35.0% in their thirties, 33.8% in their forties, 13.9% in their fifties, and 2.4% in their sixties.

Q1: Where do you recharge your mobile phone? Pick the most appropriate answer from the following list. (Sample size=337)

Both at home and at work	27.0%
At home	49.8%
At work	3.0%
Whereever I am when the battery runs low	14.1%
Whereever I am when the battery runs out	4.2%
Even if the battery is flat I often don’t recharge	0.0%
Other	1.8%

Q2: When your mobile phone battery deteriorates and needs frequent recharging, what do you do? Pick the most appropriate answer from the following list. (Sample size=337)

Upgrade my phone	54.7%
Change the battery pack (to SQ)	23.1%
Just keep using it as it is (to SQ)	11.1%
Ask maker or vendor for advice	9.9%
Other	1.2%

Q2SQ: What is the main reason for choosing the answer in Q2? (Sample size=104)

I like my current model	18.4%
Waiting for a model I might want to buy	20.2%
Upgrade cost is a waste of money	36.0%
Upgrade paperwork is too much trouble	13.2%
It’s my character to value items	10.5%
Other	1.8%