世論 What Japan Thinks

MyVoice surveyed their monitor community at the start of April this year to find out what they thought about detox. 15,145 members responded to the internet-based questionnaire; 46% of them were male, and 4% were in their teens, 22% in their twenties, 39% in their thirties, 24% in their forties, and 11% in their fifties.

The Japanese do seem to love their fad diets and other general health quackery. Germanium sticky pads do seem rather popular these days, replacing the rotating magnet as the most useless product heavily promoted on TV, although these neckbands of titanium are still heavily touted, and I saw an ad at the weekend suggesting that germanium ones are going to be big. I expect the Japan World Cup team to be sporting some of these wastes of cash in Germany next month.

Q1: Do you know the word “Detox”? (Sample size=15,145)

I know the meaning and details about it (to Q2)	32.3%
I’ve just heard the word (to Q2)	26.8%
Never heard of it	41.0%

Q2: Where did you hear about detox? (Sample size=approximately 8,951, multiple answer)

Television or radio	73.5%
Magazines	45.6%
Drugstore	25.3%
Web site	25.0%
Newspaper	18.6%
Email magazine	18.5%
Book	13.2%
Free paper	12.9%
Beauty salon, sports club, etc	10.8%
Friends	9.1%
Family	4.2%
Food store, restaurant	3.2%
Other	2.7%
No answer	3.5%

Q3: Detox means removal of poisons and cleansing, and aims to be a wellness method for purging toxins stored in the body. Are you interested in Detox? (Sample size=15,145)

I am interested	21.8%
I am a little interested	38.8%
Neither interested nor uninterested	19.0%
I am not very interested	12.1%
I am not interested at all	7.7%
No answer	0.6%

Q4: Have you ever done something to detox? (Sample size=15,145)

Currently doing something (to Q5)	12.6%
I’ve done something before, but not currently (to Q5)	8.9%
Never done anything	77.6%
No answer	0.9%

Q5: What did you do to detox? (Sample size=approximately 3,256, multiple answer)

Drunk lots of water	51.9%
Visited germanium hot spring or stone sauna	35.5%
Performed moderate exercises	31.6%
Taken a supplement	29.4%
Eaten foodstuffs effective at detoxing	22.6%
Massage	21.7%
Used bath salts effective at detoxing	17.4%
Aromatherapy	17.0%
Taken sitting bath or foot bath	16.0%
Done yoga, hot yoga, power yoga, etc	15.7%
Drunk beverage effective at detoxing	13.0%
Esthetics	11.7%
Fasted	9.3%
Colonic irrigation	7.1%
Used spices or herbs effective at detoxing	6.9%
Ayurveda	2.8%
Other	3.7%
No answer	0.4%

Q6: Do you want to try or continue detox in the future? (Sample size=15,145)

Want to try or continue (to Q7)	46.7%
Don’t want to try nor continue	27.8%
Don’t know	24.4%
No answer	1.2%

Q7: What effects do you expect detox to have? (Sample size=approximately 7,073, multiple answer)

Fat-burning effect	60.5%
Beautiful skin	54.7%
Prevent lifestyle-related diseases	53.9%
Raise ability to expel unneeded substances	47.0%
Relieve swelling or stiff shoulders	44.0%
Relieve stress	39.6%
Prevent aging	39.3%
Improve resistance to cold	31.9%
Improve resistance to catching colds	31.9%
Relieve constipation	31.4%
Improve resistance to allergies	26.3%
Improve absorption of needed nutrition	24.0%
Relieve insomnia	15.7%
Other	1.8%
Don’t expect any effects	0.3%
No answer	0.1%