世論 What Japan Thinks

My Voice recently performed a survey to see that the members of their internet community thought about airlines and their image. They interviewed 15,121 people via a private internet-based questionnaire. The group was 46% male, with 3% teenagers, 22% in their twenties, 39% in their thirties, 24% in their forties, and 12% in their fifties.

Perhaps slightly suprisingly the local carriers come out on top, despite both ANA and JAL reporting high-profile problems with some of their fleet. I like Lufthansa myself, and Northwest’s food is awful and the staff scary soccer moms!

Q1: About how often do you fly for private reasons? (Sample size=15,121)

Once a week or more	0.2%
Two or three times a month	0.5%
Once a month	1.6%
Five or six times a year	4.4%
Two or three times a year	14.2%
Once a year	18.1%
Less than once a year	49.4%
Never flown for private reasons	11.7%

Q2: About how often do you fly for business reasons? (Sample size=15,121)

Once a week or more	0.3%
Two or three times a month	0.9%
Once a month	1.6%
Five or six times a year	2.5%
Two or three times a year	4.8%
Once a year	5.8%
Less than once a year	21.5%
Never flown for business reasons	62.6%

Q3: Please tell me which airlines you have used for overseas flights. (Sample size=those who have flown from Q1 and Q2, multiple answer)

JAL	48.1%
ANA	33.9%
Northwest	23.1%
United	14.2%
Singapore	14.1%
Korean	12.9%
Cathay Pacific	11.8%
American	10.0%
Continental	9.7%
Qantas	9.2%
Air France	8.7%
Thai	8.4%
British Airways	7.1%
China Airlines	6.3%
Lufthansa	5.8%
Alitalia	5.1%
Asiana	5.1%
Garuda Indonesia	4.9%
Malasia	4.8%
Virgin Atlantic	2.9%
Air China	2.4%
Philippine Airlines	1.7%
Vietnam	1.3%
Other	10.8%
Can’t remember or don’t know	8.5%
Never flown overseas	18.7%
No answer	1.7%

Q4: What is important when choosing an airline company? (Sample size=those who have flown from Q1 and Q2, multiple answer)

Reasonable prices	42.9%
Trustworthy or safe	39.3%
Direct flights to destination	30.2%
Conventient schedule	29.4%
Good image	28.6%
Lots of in-flight staff who speak Japanese	21.5%
Easy to obtain tickets	21.0%
Can collect points	20.5%
Responsive in-flight staff	13.7%
Friendly	13.4%
Very popular	12.8%
Good in-flight meals	11.0%
Comfy seats	9.4%
Fast-responding	7.4%
Good in-flight equipment	7.2%
High-class feeling	4.1%
Exclusive services	2.2%
Part of an alliance	2.0%
Other	1.8%
Nothing in particular	14.0%
No answer	3.3%

Q4: Please select the main destination when you use aircraft. (Sample size=those who have flown from Q1 and Q2)

Internal	37.4%
Hawaii	10.7%
Australia, New Zealand or Oceania	9.5%
South-East Asia	9.1%
Continental North America	8.4%
Western Europe	7.8%
Scandinavia	0.7%
South Asia	0.5%
Carribean or Central America	0.4%
South America	0.3%
Eastern Europe (including Russia)	0.3%
Middle-East	0.2%
Africa	0.2%
Other	3.9%
No answer	5.0%

Q6: Please choose the airline companies that you think have safety. (Sample size=15,121, multiple answer)

ANA	48.4%
JAL	19.7%
Singapore	13.6%
Air France	10.4%
British Airways	10.0%
Lufthansa	6.9%
Qantas	6.3%
Northwest	6.2%
Cathay Pacific	5.7%
Virgin Atlantic	5.1%
American	4.4%
United	4.4%
Continental	3.4%
Hokkaido International	2.0%
Thai	1.6%
Malaysia	1.5%
Alitalia	1.4%
Asiana	1.4%
Skymark	1.2%
Korean	0.9%
Garuda Indonesia	0.6%
China Airlines	0.4%
Philippine Airlines	0.3%
Vietnam	0.2%
Air China	0.2%
Other	2.2%
None	33.1%
No answer	0.9%

Q7: In the future, which airlines do you want to use? (Sample size=15,121, multiple answer)

ANA	51.2%
JAL	24.4%
Singapore	13.0%
Air France	9.6%
British Airways	8.0%
Virgin Atlantic	7.3%
Lufthansa	6.0%
Northwest	5.7%
Cathay Pacific	5.1%
Qantas	4.7%
United	4.1%
American	3.6%
Hokkaido International	3.3%
Continental	2.9%
Thai	2.4%
Skymark	2.1%
Alitalia	2.0%
Malaysia	1.9%
Asiana	1.8%
Korean	1.5%
Garuda Indonesia	1.0%
China Airlines	0.7%
Vietnam	0.5%
Air China	0.4%
Philippine Airlines	0.4%
Other	3.3%
None of them	26.0%
No answer	0.7%