Google Earth beats Blogger in Japan
japan.internet.com, in conjection with JR Tokai Express Research, conducted a survey on the awareness of the Google brand in Japan. They interviewed by means of an internet-based survey 331 people, 70.4% male, all of whom worked in either the public or the private sector. 39.3% were in their twenties, 36.0% in their thirties, 23.9% in their forties, no-one in their fifties, and just 0.9% aged sixty or older. The sample was drawn from all over the country.
I’m not surprised at Blogger’s usage being so low, since I do not believe it has a Japanese interface, and anyway a previous survey has shown a preference for Japan-based blogging services. However, the large number of Google earth users really surprised me! Whether the respondents were confusing it with Google Maps, or if people just used it once or twice to find their house, I do not know.
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