By Ken Y-N ( March 31, 2006 at 20:48)
· Filed under Lifestyle, Polls
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MyVoice surveyed 16,108 members of its monitor community, 54% female, by means of an internet-based survey to find out what they thought about credit cards. The sample consisted of 4% in their teens, 23% in their twenties, 38% in their thirties, 24% in their forties, and 11% in their fifties.
As well as the bog-standard corporate coloured card, most credit cards you get in Japan also have a cartoon character option. My main card (Asahi-branded (the ex-bank, not the beer) Sumitomo Mitsui Visa) features Miffy, which always gets funny looks when I use it abroad. At Schiphol Airport, Amsterdam, I once asked for a discount when buying a Miffy cuddly toy with it. My other main card is a boring old gold one, though. I once had an idea for a money-making scheme – sign up for credit cards and bank accounts, get all the character goods, cancel the account and sell the stuff on eBay.
Q1: How many credit cards do you have? (Sample size=16,108)
| None |
14.9% |
| One |
23.8% |
| Two |
22.4% |
| Three or more |
38.8% |
Q2: Who is the issuer of your credit card(s)? (Sample size=approximately 13,708, multiple answer)
I’m not sure what a “bank card” is. I don’t know if that means a card issued by your bank or if it refers to a particular brand, although I suspect it might be the former rather than the latter.
Q3: Which credit card do you use the most? (Sample size=approximately 13,708)
| JCB card |
20.6% |
| Sumitomo Mitsui Visa card |
14.0% |
| Saison card |
13.8% |
| Aeon card |
7.8% |
| Nicos card |
7.2% |
| DC card |
5.4% |
| OMC card |
4.6% |
| UC card |
3.9% |
| Orico card |
3.4% |
| UFJ card |
2.2% |
| Life card |
1.7% |
| Idemitsu card |
1.0% |
| Jaccs card |
1.0% |
| American Express card |
0.9% |
| City card |
0.4% |
| Bank card |
0.4% |
| Diners’ card |
0.3% |
| GE card |
0.2% |
| Other card |
11.0% |
| No answer |
0.3% |
Q4: For what purposes do you use your most-used credit card? (Sample size=approximately 13,708, multiple answer)
| Buying clothes |
46.3% |
| Buying home furnishings and electrical goods |
45.2% |
| Paying for communication expenses (phone bills and the like?) |
39.7% |
| Buying daily goods, home accessories |
37.6% |
| Paying for travel and other leisure expenses |
35.6% |
| Paying for eating out |
33.7% |
| Paying pleasure or hobby related items |
33.3% |
| Buying groceiries |
29.4% |
| Buying books, CDs and DVD |
29.4% |
| Paying for petrol |
24.2% |
| Paying heat or light utilities |
17.3% |
| Other |
10.9% |
| No answer |
0.4% |
Q5: Each month, about how much in total gets charged to your credit card(s)? (Sample size=approximately 13,708)
| Less than 3,000 yen |
10.9% |
| 3,000 to 5,000 yen |
7.4% |
| 5,000 to 10,000 yen |
13.8% |
| 10,000 to 20,000 yen |
16.6% |
| 20,000 to 30,000 yen |
13.7% |
| 30,000 to 40,000 yen |
9.3% |
| 40,000 to 50,000 yen |
7.8% |
| 50,000 to 70,000 yen |
7.5% |
| 70,000 to 100,000 yen |
5.0% |
| Over 100,000 yen |
7.4% |
| No answer |
0.5% |
Q6: Have you either got a new credit card or cancelled another within the last year? (Sample size=approximately 13,708)
| Obtained a new card only |
25.7% |
| Cancelled a card only |
4.9% |
| Both obtained a new card and cancelled an old one |
8.0% |
| Neither of the above |
60.7% |
| No answer |
0.7% |
Q7: What do you feel are the charms of a credit card? (Sample size=16,108, multiple answer)
| Can get mileage and points |
70.8% |
| Don’t need to carry money around |
57.5% |
| Can use for internet shopping |
41.1% |
| Special discounts |
24.9% |
| Can use on travel |
21.9% |
| Can pay later |
19.5% |
| Easy to manage money |
11.9% |
| Can get cash advances or pay in installments |
10.9% |
| They just are charming |
2.4% |
| Other |
1.8% |
| Nothing in particular |
6.9% |
| No answer |
1.7% |
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