世論 What Japan Thinks

MyVoice carried out another of their quirky surveys at the start of March, asking 15,608 members of their MyVoice internet community about their blissful alcohol moments. 46% of the respondents to their internet questionnaire were male, with 24% in their twenties, 39% in their thirties, 25% in their forties, and 12% in their fifties.

The average Japanese person’s moment of alcoholic bliss is a standard beer whilst eating a meal with the spouse in the living room.

My all too rare, sadly, moments of bliss with alcohol are a cool evening sitting with wifey outside a European bar or cafe sipping a cool continental lager or weissbier.

Oh, and this is my 200th post – if I had some beer in the house I’d raise a glass in celebration!

Q1: About how often do you buy alcohol, including at eating or drinking establishments? (Sample size=15,608)

Seven or more times a week	7.1%
Five or six times a week	8.1%
Three or four times a week	8.9%
One or two times a week	20.9%
Several times a month	26.0%
Several times a year	15.2%
Don’t buy alcohol (to finish)	13.9%

Q2: At what sort of scene did you most feel a moment of bliss with alcohol? (Sample size=approx 13,438, alcohol purchasers)

During mealtimes	27.5%
After a bath	16.0%
Attending a celebration	11.6%
After work	8.1%
Preprandial	7.7%
Postprandial	7.4%
Gathered with hobby circle, etc	5.0%
After sports	2.6%
After housework	2.2%
With a snack	0.3%
Other	4.6%
No time in particular (to finish)	7.0%
No answer	0.1%

Q3: At the scene in Q2, who were you with? (Sample size=14,498, those with a moment of bliss, multiple answer)

Spouse	47.7%
By myself	29.0%
Children	16.5%
Friends	16.3%
Parents	9.3%
Lover	8.4%
Boss or colleagues	4.6%
Brothers or sisters	4.2%
Circle of acquaintances	4.1%
Other relatives	2.0%
Other	0.8%
No answer	0.3%

Q4: At the scene in Q2, where were you? (Sample size=14,498, those with a moment of bliss, multiple answer)

Living room (includes living/dining?)	52.0%
Dining room (implies separate dining room?)	25.5%
Bedroom	4.3%
Other room in house	2.2%
Holiday resort	1.9%
Kitchen	1.6%
Study	1.3%
Rental party space	1.0%
Park	0.6%
Riverside	0.4%
Veranda	0.3%
Garden	0.3%
Other	8.5%
No answer	0.3%

Q5: At the scene in Q2, what were you doing? (Sample size=14,498, those with a moment of bliss, up to three answers)

Eating	57.6%
Enjoying conversation	51.4%
Watching television	35.6%
Just relaxing	8.9%
Watching a video or DVD	8.0%
Surfing the net or writing email	7.9%
Listening to music	6.0%
Reading a book	2.1%
Playing games	1.4%
Singing	1.4%
Looking at the stars, etc	1.2%
Listening to the radio	0.6%
Talking on the telephone	0.4%
Other	2.2%
Doing nothing in particular	1.9%
No answer	0.2%

Q6: At the scene in Q2, what were you drinking? (Sample size=14,498, those with a moment of bliss, up to three answers)

Ordinary beer	32.3%
Happoshu, “rough beer”	28.4%
Chuhai, sour	27.8%
Wine	23.2%
Premium beer	16.0%
Cocktail	14.8%
Shochu, awamori	14.0%
Sake	11.8%
Umeshu (plum wine)	7.4%
Western alcohol (spirits)	4.5%
Other	1.7%
No answer	0.2%