Internet is primary resource for domestic hotel reservations
Advertisement
japan.internet.com carried out a survey amongst 1,094 members of the goo monitor group (the split by sex is not recorded, but the text implies that it was all female) to find out how people use internet hotel reservation services. In the surveyed group, 2.1% were teenagers, 25.2% were in their twenties, 39.5% were in their thirties, 24.3% were in their forties, and 8.9% were in their fifties.
According to an as-yet untranslated by me survey last September on how women obtain word-of-mouth (or should that really be word-of-fingertips?) information from the internet, their top genres for picking up the buzz off the internet were make-up, dining, travel and clothes sites in that order, although four in five never added their own two yen to these sites, and just two percent regularly chimed in.
Q1: If you have had domestic travel within the last year, how did you book your hotel? (Sample size=1,094, multiple answer)
Internet-based site 44.1% Travel agent’s shop 22.5% Searched on the net then booked by phone 17.6% Searched magazines or pamphlets then booked by phone 12.4% Other 7.9% Not performed domestic travel 24.2% The 581 people who said they used internet sites in some fashion when making bookings were asked which sites they used for their hotel information. The most popular was Rakuten Travel/My Trip with 157 users, then jalan.net with 118, Yahoo! Travel was named by 63 people, and 36 chose ikyu.
Q2: Do you consult travel-related word-of-mouth information on the internet? (Sample size=581)
Yes 64.5% No 35.5% Q3: What sort of travel-related word-of-mouth information do you consult? (Sample size=375)
Travel site 84.6% Non-travel site bulletin board 24.3% Blog 18.7% Ordinary home page 7.2% Social Network Service (SNS) 2.1% Other 2.1% Q4: After you return from a trip, to whom to you pass on your impressions of your travel? (Sample size=1,094, multiple answer)
Friends and family 77.3% Write entry on own home page, blog, SNS 18.2% Travel site or other bulletin board 8.0% Note that the above table is truncated.
Subscribe to feed