世論 What Japan Thinks

japan.internet.com, in conjuction with JR Tokai Express Research, conducted a survey to find out where businesspeople obtained their information from. 331 people from all over the country were questioned, with 73.4% of the sample male. 21.5% were in their twenties, 42.3% in their thirties, 27.2% in their forties and 9.1% in their fifties. The survey was most likely conducted via a private internet poll, although this is not clearly mentioned.

I’m surprised that almost nine in ten regularly visit a portal, yet not even half visit a search engine, just scarcely beating the number who visit route-finding web sites, although I suppose it means that a good number of people do their searching directly from the portal.

Q1: What newspapers’ web sites do you visit? (Sample size=331, multiple answer)

Nikkei Shimbun	36.6%
Asahi Shimbun	34.7%
Yomiuri Shimbun	27.2%
Mainichi Shimbun	19.6%
Sankei Shimbun	13.0%
Other	6.6%
None	39.0%

Q2: Other than newspaper sites, where do you often visit? (Sample size=331, multiple answer)

Yahoo, etc portal site	87.6%
Google, etc search site	48.0%
Route finding site	47.4%
Shopping site	30.8%
Business site	22.7%
Dictionary site	21.8%
IT news site	19.0%
2ch, etc bulletin board site	17.5%
Personal or business blog site	17.2%
Comparision site	15.7%
ISP site	9.7%
Encyclopedia site	7.9%
SNS site	6.3%
Job site	5.1%
Hatena, etc, human-powered search site	1.8%
Other	2.4%

Q3: From where do you get useful information for work from? (Sample size=331, multiple answer)

Internet	86.4%
Newspaper	66.5%
Television	46.2%
Weekly or monthly magazine	26.0%
Radio	9.1%
Other	2.1%