世論 What Japan Thinks

iSHARE recently surveyed the memberrs of CLUB BBQ to see what their opinions on various issues surrounding mobile phones were, but the only results they posted in this news release were regarding electronic money and phone features. 718 people, 72% male replied to the private internet questionnaire carried out, according to the article, over two days at the end of February this year, but I presume this is a typo for January.

Note that CLUB BBQ is a free mail service that in return for free usage the members must regularly fill out surveys. It’s interesting that for this survey, and many others that iSHARE have performed, the men outnumber women two to one, whereas most other internet monitor-based surveys are around 60% female, perhaps indicating the CLUB BBQ is a more male-oriented site; judging by the various anime characters around the iSHARE web site I would say that this would seem to be true. This might suggest that the average CLUB BBQ user may very well be a heavier user of technology.

First, 64% of the sample said they did not have a phone that supported Osaifu Keitai electronic money. Of this 64%, 38.5% said they wanted to use this service. For those who had Osaifu Keitai capable phones, however, only 23% said they had actually used the service.

Q1: Are you uneasy about “Osaifu keitai” (mobile phone e-money)? (Sample size=718)

Yes	57.5%
No	42.5%

Next, people were asked what accessories they wanted to buy for their phones. The top selection was memory cards, with 38% people choosing that option for storage of music and movies, then 21% wanting straps for their phones.

To differentiate between models, people were asked what the most important ponts were. Design was the top choice, at 26.3%, followed by price at 24.3%, then new features at 20.1%.

Q2: What features do you often use, and what features do you wish were enhanced? (Sample size=718, multiple answer but rebased to a percentage)

	Often use	Want to power up
Mail	45.2%	13.4%
Camera	24.2%	14.6%
Applications	10.9%	8.6%
Music	5.7%	8.6%
GPS	2.1%	10.6%
Television tuner	1.7%	12.7%
Radio	1.7%	5.9%
Video phone	0.8%	3.7%
Other	7.6%	—
None	—	14.5%

Other survey question results included 38% saying that they took measures against nuisance calls and/or fraudulent web sites, which does seem quite low as basic anti wangiri measures are built into most phones.