SNS usage in Japan
japan.internet.com, in conjunction with JR Tokai Express Research, carried out a rather short survey on the use of SNS, or Social Networking Services. The survey was carried out by means of an internet-based questionnaire amongst 442 members from all over the country belonging to their private research monitor group. 58.1% of the sample was male, 33.3% were in their twenties, 37.6% were in their thirties, 24.4% were in their forties, and 4.8% were in their fifties.
According to figures gathered at the end of September of last year, there were almost four million users registered across all the SNSes in Japan; the big ones being mixi and GREE. Note that this would include some degree of duplication, both from people registering in more than one service and from people registering twice. Note also that I have previously translated another survey on the usage of SNSes. However, this survey suffers from a small sample size, in particular Q1SQ2 had only 13 respondents so not much can be drawn from the results.
Personally, I barely have enough time to conduct a real-life social life, let alone a second virtual one!
Q1: Do you know the term “Social Networking Service (SNS)”? (Sample size=442)
Yes (to SQ1) 39.1% No 60.9% Q1SQ1: Have you participated in an SNS? (Sample size=173)
Used to participate, but currently do not (to SQ2) 7.5% Currently participating 43.9% Never participated 48.6% Q1SQ2: What was the main reason you stopped using SNSes? (Sample size=13)
Had trouble with other participants 7.7% Was busy so didn’t have time to visit site 46.2% Lost interest 30.8% No particular reason, just stopped 15.4% Other 0.0%
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PCs part of the waking routine » 世論 What Japan Thinks said,
April 9, 2006 @ 00:19
[…] Note that this 11.0% reporting that they use SNSs regularly compares unfavourably with a previously-translated survey on SNSs that found that 43.9% of the sample were currently participating in an SNS, suggesting that most SNS users are basically not very active. This is backed up by the next question, where 9.0% report that they write content for an SNS, suggesting that there are very few people who just monitor their SNS’s status. […]