世論 What Japan Thinks

MyVoice conducted a survey into the use of MP3 players, especially in relation to Podcasting amongst 15,525 members (60% female) of their MyVoice community at the start of November.

I’m not much of a Podcast fan myself (although I have an idea for one for here…) nor a portable player owner, so I have never got into the whole idea at all, so I suppose I’m glad to see that four in five are in some degree of ignorance of the whole subject, and, barely four in one hundred have actually listened to one! Comparing the figures for Japan with those for other countries may be an interesting line of research, however, which I should do sometime soon. In fact, I am thinking of writing a regular column on survey analysis, so watch this space to see what develops.

Q1: Do you have a portable MP3 player? (Sample size=15,525)

Yes	21.5%
No	78.5%

Q2: For those with portable MP3 players, what brand(s) do you have? (Sample size=3,338, multiple answer)

iPod	39.1%
Sony	11.5%
Rio	11.4%
iRiver	8.5%
Creative	6.7%
Gigabeat (Toshiba)	2.9%
D-snap (Panasonic)	2.7%
Kenwood	1.6%
Other	24.3%
No answer	0.7%

Q3: Do you know the word “Podcast”? (Sample size=15,525, multiple answer)

Don’t know the word	67.9%
I’ve heard the word, but don’t know what it is	14.1%
I know what it is, but not used it	12.1%
I’ve listened to a Podcast on a portable player	1.6%
I’ve listened to a Podcast on a PC	1.9%
I’m interested in making and publishing Podcasts	0.3%
I’ve made and published Podcasts	0.2%
No answer	2.5%

Q4: For those who have used Podcasts, about how many have you downloaded? (Sample size=approximately 314)

I’m not sure on the translation of this question, but this choice of wording makes most sense…

1 to 5	77.8%
6 to 10	13.5%
11 to 15	2.4%
16 to 20	2.4%
More than 20	1.7%
No answer	2.2%

Q5: For those who have used Podcasts, which Podcast sites do you often use? (Sample size=approximately 314, multiple answer)

iTunes Music Store	73.5%
Podcasting Juice (@nifty)	12.6%
Netoraji (livedoor)	9.1%
Kerorogu (Voiceblog)	3.9%
ラジオの宇宙色々	2.4%
Seesaa	1.5%
Others	15.9%
No answer	0.9%

Q6: For those who have used Podcasts, in a week about how often do you listen to them on your player? (Sample size=approximately 314)

Once or less per week	52.0%
Twice per week	18.7%
Thrice per week	12.6%
Four times per week	3.9%
Five times per week	2.4%
Six or more times per week	7.8%
No answer	2.6%

Q7: For those who have used Podcasts, if you have Podcasts you regularly listen to, why is this? (Sample size=approximately 314, multiple answer)

Entertaining contents	54.8%
Want to get latest information and news	24.1%
To learn	22.0%
Keep up-to-date with business information or other gossip	17.6%
Favourite celebrity appears in them	12.6%
Other	5.7%
No particular contents I regularly listen to	14.8%
No answer	1.1%

Q7: Are you interested in Video Podcasts? (Sample size=15,525, multiple answer)

Don’t know what Video Podcasting is	39.6%
No interest	28.9%
Interested in viewing	22.4%
Interested in producing	3.6%
No answer	7.4%