世論 What Japan Thinks

[part 1] [part 2]

DIMSDRIVE carried out a survey at the start of December to find people’s views regarding electronic money. They interviewed by means of an internet-based questionnaire 6,430 people from all over Japan, 2,736 (42.6%) male, all members of their monitor group.

The Suica system comes out tops for name recognition, but that may be because it is promoted as not just electronic money, but more importantly as a rail pass. Suica is the preferred system for issuing railway season tickets, so it gets heavily promoted in that respect, and is also often featured on in-train advertising, therefore it has very high name recognition, as can be seen here.

However, Edy scores higher as the first thing that springs to mind regarding electronic money, perhaps because the advertising for Suica is weighted towards the season ticket features, not shopping.
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I’m on holiday from today, so the post frequency will decrease a little, although I do have a couple of interesting surveys queued up regarding electronic money and celebs, and perhaps two other interesting irons in the fire…

I’ve also tarted up the RSS feed with Better Feed, to add a wee footer for the benefit of people syndicating me through LiveJournal who might be wondering where the stuff is coming from.

[part 1] [part 2]

goo Research recently performed a large investigation into HIV and AIDS awareness amongst the Japanese. 38,474 people supplied answers to the questions posted in an open to the public internet-based survey, availiable for a week at the end of November. The demographics were 2.7% 19 or under, 25.4% between 20 and 29, 39.8% from 30 to 39, 22.8% between 40 and 49, 7.2% between 50 and 59, and 2.3% sixty and over.

The second half of the survey sees that there is still a small but perhaps significant minority of those with prejudices against those with HIV and AIDS. There is also a larger minority with some reservations about these matters, but I think that, for instance, there has to be some rational discrimination - obvious ones like disallowing blood transfusions or regulations regarding working in environments where there are the risks of blood contamination are present, such as masks and gloves for food preparation.
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[part 1] [part 2]

goo Research recently performed a large investigation into HIV and AIDS awareness amongst the Japanese. 38,474 people supplied answers to the questions posted in an open to the public internet-based survey, availiable for a week at the end of November. The demographics were 2.7% 19 or under, 25.4% between 20 and 29, 39.8% from 30 to 39, 22.8% between 40 and 49, 7.2% between 50 and 59, and 2.3% sixty and over.

One of the more interesting results is the figure that almost one in three blame foreigners or Japanese playing around overseas as the reason for the increase in AIDS cases in Japan. This is an important figure to note, as it is an often recited statistic that a big number of Japanese blame foreigners for nasty diseases, an attitude I feel is a bit racist, especially as it usually comes from people who complain about discrimination from the Japanese. Whether or not 31.7% does represent a big number, and from that 31.7% how many are worried about the Japanese playing away from home versus the foreigner contingent, I’ll leave that for others to discuss.

Also of note are the condom usage statistics. Unfortunately, those in monogamous relationships are not listed separately, as that certainly affects usage rate, as does the low rate of usage of The Pill (must find some stats on that!).
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[part 1] [part 2]

goo Research, along with Yomiuri Weekly, carried out a massive poll amongst working women. For a week at the end of September this year, over 10,000 working women aged 20 and over completed an internet-based questionnaire on their thoughts and opinions. Twenty years ago, the Equal Employment Opportunity Law was passed, so this is an investigation into how the position of working women has changed.

This second half of the survey sees working for the government as very popular, but engineering-based companies like Toyota and Sony are in the top three, with NTT and IBM also showing up. Two perhaps softer, more feminine companies, Benesse and Shiseido also do well, and with livedoor in sixth, perhaps its well-known distinctly non-Old Boy president indicates to women that the company may be run in a more welcoming, and dare I say Western, fashion.

Note also that the majority of women have felt sexual discrimination at work, and in particular two in five women have experienced problems in the area of salary, promotion, and work and family life balance.
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[part 1] [part 2]

goo Research, along with Yomiuri Weekly, carried out a massive poll amongst working women. For a week at the end of September this year, over 10,000 working women aged 20 and over completed an internet-based questionnaire on their thoughts and opinions. Twenty years ago, the Equal Employment Opportunity Law was passed, so this is an investigation into how the position of working women has changed.

It’s quite a depressing set of figures, I feel. Not just discrimination, but harassment seems endemic amongst firms, and women are so used to it that they perhaps don’t consider the everyday discrimination as abuse. On a more positive note, however, almost half the women want to have the opportunity to have a full career not terminated nor even just punctuated by baby-rearing, although I personally consider that a child during the first three years of life needs one full-time parent.

Note that here almost three in five report being touched up, which is very depressingly high, but sexist language is barely half that, which suggests to me that women on the whole are accepting of, or at least inured to, that sort of behaviour.

I also wonder how much under-reporting has happened - note that in Q1 people report that they were expected to do the woman’s work around the office, yet there seems no specific category for this type of harassment. Also, office parties are notorious for the boss getting drunk (or faking drunk) and pestering his female underlings, but perhaps this is seen as outside the work environment thus not job-related harassment?
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Since it’s nearly the holiday season, let’s look at fun in Japan!

goo Research, in conjunction with NTT Resonace anand Mitsubishi Research, carried out a survey of 30,456 members of their internet monitor group in mid-September to find out what was their definition of fun. The respondents were 57.3% male, with 1.5% aged nineteen or under, 23.8% in their twenties, 40.3% in their thirties, 23.6% in their forties, 7.9% in their fifties, 2.0% in their sixties, 0.4% in their seventies, and 0.5% did not disclose their ages.

One surprising figure is the mere two percent who find enjoyment through religion or supernatural stuff. The actual number of members of religious groups is around 8.8%, so it seems not very many people at all derive pleasure from their practice. Perhaps, as Marx said, religion is the opium of the people from which the majority of people derive merely reassurance to keep them secure. Of course, as a member of Soka Gakkai myself, I would say that most of the people I know who practise do indeed appear to derive pleasure from their activities.
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infoPlant published a survey on purchase and consumption of low-alcohol drinks. They got 6,071 responses, 63.3% female, from their usual method of an iMode menu-based prize draw survey, held for a week at the end of November.

Note that low-alcohol drinks here are not what you might guess them to be, namely reduced- or zero-alcohol beers, but instead means any alcoholic drink that is not too strong; a chugging rather than a sipping drink, perhaps. The survey introduction specifically mentions chu-hai, a usually rather dangerous fruity cocktail that often weighs in at 7% alcohol by volume yet tastes like just a fruit soda, along with beer and ready-mixed can cocktails as being the drinks of interest in the questionnaire.

Whether or not people were answering for themselves personally or for their whole family, or whether or not purchases in bars and restaurants were included is not clear, although I suspect that it means store-bought alcohol, judging by the answers to question 2.
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Recently, IT Media published a list from Yahoo! Japan of the top search keywords through Yahoo!’s search engine, grouped into various categories. Below are a few of the categories, where I presume the more adult search terms have been removed! First, the top overall keywords.
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infoPLANT conducted a survey regarding mobile phone game usage in Japan amongst 8,984 users of the DoCoMo iMode sevice, by offering the survey through the iMode menuing system. The questionnaire was available for a week in mid-November, and of the 8,984 respondents, 63.5% were female.

infoPLANT’s survey methods obviously indicate that they will most likely result in an over-representation of the heavy user demographic, but regardless this still presents an interesting snapshot on how some people use their mobile phones. One could argue that since a previous survey showed the majority of people were on unlimited usage plans (although the methodology of that survey was probably flawed), these consumers could more easily budget for pay games, and download them without worrying about additional transmission costs over and above the basic fee. Also note that almost all mobile phones come with built-in games, not just Tetris clones and the like, but pretty good quality commercial-grade RPGs and pet simulators. As for my own phone, I have a nice golf game, but I beat that and quit, and the shoot-em-up is no fun. I once downloaded a trial version of a pay-for game, but it took a long, long time and the game play was rather lacking, so basically I haven’t played any games at all this year.
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