By Ken Y-N ( November 26, 2005 at 23:36)
· Filed under Lifestyle, Polls
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infoPLANT performed a survey regarding the purchase and ownership of hard disk-based portable audio players. Not too suprisingly, along with Apple, Sony came out rather well. I always find the huge positive image of Sony rather depressing, as outside the PSP and PS2, most of their stuff is pretty much average quality or worse (and I’ve heard the PSP and PS2s aren’t much better) and overpriced, yet everyone loves them. Not that this is purely a Japanese trait – even the tough crowd over in Slashdot give Sony an easy time on the whole, regardless of Sony’s embrace of DRM, closed systems, and the recent rootkit fiasco.
infoPLANT surveyed 8,615 people, 35.5% male, over one week at the start of October. The respondents to the survey were self-selecting, choosing to fill in a questionnaire presented within the iMode menu system.
Q1: Do you have a hard disk-based portable audio player? (Sample size=8,615)
For males, three in ten teenagers have them, decreasing to less than one in ten for those over fifty, but for females, over one in five of the over-fifties sample owned one, exceeding the teenagers in second place by 0.2%! The sample in their thirties had the lowest ownership figures, with only 11.5% owning one. The reason for this interesting data is not mentioned.
SQ1: For those who answered no, when do you intend to buy one? (Sample size=7,284)
| Within three months |
4.0% |
| Within six months |
3.6% |
| Within a year |
4.6% |
| Sometime… |
59.3% |
| Don’t plan to buy one |
28.6% |
Q2A: For those answering yes in Q1, what is the make of your player? (Sample size=1,331, multiple answer)
| Apple |
32.7% |
| Sony |
30.5% |
| Rio |
6.6% |
| i-River |
5.9% |
| Toshiba |
4.7% |
| Creative Media |
3.7% |
| Kenwood |
3.5% |
| Other |
13.8% |
| Don’t know |
3.6% |
Q2B: For those answering no in Q1, what make of player do you want to buy? (Sample size=5,204, multiple answer)
| Sony |
41.7% |
| Apple |
27.9% |
| Kenwood |
7.6% |
| Toshiba |
4.0% |
| i-River |
1.9% |
| Rio |
1.2% |
| Creative Media |
0.7% |
| Other |
5.1% |
| Don’t know |
29.8% |
Q3: When buying a hard disk-based portable audio player, what are the most important points? (Sample size=8,815, multiple answer)
| Price |
62.6% |
| Design |
43.0% |
| Functionality |
37.4% |
| Audio quality |
29.4% |
| Maker or brand |
27.7% |
| Size or weight |
22.4% |
| Usability |
20.5% |
| Continuous playback time |
16.0% |
| Reputation |
6.9% |
| Others |
7.8% |
Read more on: infoplant,
portable audio
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