世論 What Japan Thinks

NEPRO IT co. ltd. recently performed a survey on the number of mobile phones people owned. The self-selecting prize draw survey was carried out on iMode, EZweb and Vodafone live! public web sites. 4,283 people, 60% female, replied to the survey carried out from the morning of October 6th to late into the night of the same day. 6% were 19 or under, 41% were 20 to 29, 38% were 30 to 39, and 15% 40 or older.

Q1: How many mobile phones are registered in your name? (Sample size=4,283)

One	64%
Two	17%
Three or more	5%
I have a phone but am not responsible for it (Company phone or other in family pays bill?)	12%
I don’t have a phone (How did they access the site then?)	1%
No answer	1%

Q2: Why do you have multiple phones registered in your name? (Sample size=4,283)

I only have one phone!	66%
Family use phones	16%
To keep private and business matters separate	4%
In case I cannot get a signal with the other	2%
I want to use different features in the phones	2%
To separate incoming and outgoing usage	1%
I want to use different designs or shapes	1%
Other reasons	10%

Note these percentages do not agree with Q1! The other reasons could include people keeping their bit on the side quiet…

Q3: Are the multiple phones all contracted to the same company? (Sample size=4,283)

I only have one phone!	71%
The same company	21%
Different companies	4%
No answer	4%

Q4: Why are multiple phones all contracted to the same company? (Sample size=4,283)

I only have one phone!	68%
Easy-to-use discount service	17%
Family all use the same company	13%
Convenient to pay	12%
Long-time user, so don’t want to change	9%
Phones are easy-to-use	4%
Couldn’t really say	2%
Others	8%

Here too the percentages do not agree with Q3, as they fail to do later on also.

Q5: If you have multiple phones with the same company, do you think you will ever change the company you are contracted with? (Sample size=4,283)

I only have one phone!	65%
I’ll never change	17%
If there’s a good service I could change	8%
If I could keep the same phone number I would change	8%
When it is upgrade time, the whole family will change together	7%
Others	6%