世論 What Japan Thinks

iShare Inc have once again surveyed CLUB BBQ members, this time to find out about shopping trends on their mobiles. They got 2,270 valid responses to their survey, carried out at the start of September. 60.6% of their respondents were male.

iShare discovered that a lot of people did their shopping from the comfort of their own homes, so dubbed them “Couch Keitais (mobiles)”, which might be rendered in English as “immobile phoners”. On with the figures; note that the figures in most of the tables below have been reported with no decimal places.

First of all, only 9.1% of the survey group (207 respondents) have bought mail-order goods via their mobiles. However, the most popular by far place for shopping was sitting on the sofa at home, with 44.5% of the 207 (92 people) reporting that as where they make their purchases. Next was while on the move, with only 23.1% selecting that.

When asked why they use a particular mobile phone shopping site, the most popular reason, with 34.2% of shoppers choosing it, was that because it’s the same site as usually used from a PC. Conversely, given the choice between a PC site and a sister mobile-based site, 42.2% (of everyone or just mobile shoppers?) would choose to continue using the PC.

I wonder if the full report asks what people think about using a portable PC (or even PDA-sized) and wireless LAN instead?

Now to some of the numbers that have been quoted in detail.

Q: For those of you who have used a shopping site from your mobile, are you on a flat-fee mobile internet use plan?

Yes	43%
No	57%

Q: For those of you who have not used a shopping site from your mobile, are you on a flat-fee mobile internet use plan?

Yes	16%
No	84%

Q: For those of you who have used a shopping site from your mobile, what have you bought?

Clothes	10%
Food	12%
Books	28%
Tickets	21%
Other	30%

“Others” in the last two tables include primarily CDs and DVDs.

This was a multiple answer question, but they have presented the results as a percentage. You have to pay money to find out the real figures…

Q: For those of you who have not used a shopping site from your mobile, what might you like to buy?

Clothes	3%
Food	5%
Books	35%
Tickets	46%
Other	12%

Q: When buying goods from your mobile, how did you pay for goods? If you’ve not shopped how would you want to pay? (Single answer)

	Net Shoppers	Not net shoppers
Together with phone bill	8.9%	31.6%
Credit card	43.8%	26.6%
Convenience store	12.5%	19.0%
Bank transfer	12.5%	8.1%
Others	5.2%	2.8%