世論 What Japan Thinks

UPDATE: This is an updated version of the original story, as I ended up with a stupidly high ranking in MSN Search and was getting far too many hits from dubious searchs! I also had an email about the article from DIMSDRIVE research, and I felt that the tone of the original article could be perceived as tarnishing the reputation of that company, so I pulled the story and replaced it with this version.

Last month DIMSDRIVE research carried out this survey to find out what Japanese citizens wore during the long hot summer nights. The sample size was 6,904 people with just over 60% female.

Q: What do you wear in bed? (Sample size=6,904)

	All	Male	Female
Jersey, sweat pants, T shirt, etc	50.5%	37.7%	59.1%
Pyjamas	43.2%	36.6%	47.5%
Topless	15.6%	32.8%	4.1%
Negligee	3.6%	0.3%	5.9%
Yukata, jinbei, etc	2.2%	3.5%	1.3%
Others	1.7%	0.8%	2.4%
Nothing	1.5%	2.1%	1.0%

I’m a bit puzzled as to who the 8 guys who sleep in negligees are!

Skipping a few other questions, we get to:

Q: If you find it hot and hard to sleep, what do you do? (Sample size=4,703)

Turn on the cooler	63.0%
Have a cold soft drink	49.7%
Take bath or shower	23.9%
Log onto the internet	17.8%
Watch TV or video	16.4%
Have an alcoholic drink	13.3%
Read a book	10.9%
Listen to music	7.6%
Induge in a hobby	7.5%
Write email	7.1%
Use sleep-inducing goods	4.4%
Massage or stretch	3.4%
Aromatherapy or candles, etc	2.9%
Eat food	2.1%
Have a warm drink	1.7%
Go outside	1.6%
Phone someone	0.8%
Others	4.6%
Nothing in particular	9.8%

The others category included eating ice cream or having a ciggie.