Viewing PC sites on your mobile

NEOPRO JAPAN Mobile Report issue 26 recently published a report on accessing web sites and documents designed for PC use, or at least not designed with mobile phone access in mind. The average browser on a mobile phone is limited by various constraints, not just by the obvious limitation of screen size, but also by page data length - two to five kilobytes seems the usual limit - and by picture complexity and formats, to name a couple of other restrictions. There has been TV advertising for mobiles that can get round this limitation, but the question is are people interested in using these features? There’s also the supplementary question about whether or not once the access limitation is got round, is it actually practical to use your mobile to read the BBC? This issue is not addressed, however.

The survey was conducted on September the 8th and 9th through the iMode, Vodafone live! and EZweb public sites with some sort of prize promotion to get respondents. 4,216 people completed the self-selecting survey, 60% female, with 38% and 41% in their twenties and thirties respectively.

Q1: Would it be useful if you could view PC-facing web sites or files on your mobile phone?

Really useful 46%
Useful 34%
Perhaps, perhaps not 10%
Useful, but I wouldn’t use 8%
Other 1%
No answer 1%

Q2: Have you ever downloaded software to allow you to view PC-facing web sites or files on your mobile?

No, but I want to try it 58%
No, and have no interest 17%
Yes, a free download 15%
No, as my mobile phone already has that feature built-in 4%
Yes, a paid download 3%
Other 2%
No answer 1%

Q3: If you could view PC-facing web sites on your mobile, what sort of sites would you want to use? (Multiple answer)

News, maps, weather 41%
Auctions 37%
Fortune-telling or games 34%
Bulletin board reading and writing 33%
Others 32%
Railway info search 21%
Blogs 20%
Chat 15%
Social networking site 8%

Q4: Which of the following have you viewed, or would like to view, on your mobile phone? (Multiple answer)

PC mail 41%
Others 32%
Excel files 31%
Word files 30%
PDF files 14%
PowerPoint files 13%

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  • 2 Comments »

    1. Mobiles are alarm clocks, cameras and calculators » 世論 What Japan Thinks said,

      January 20, 2006 @ 00:17

      […] PC web site viewer […]

    2. Japanese mobile users climbing out of the walled garden » 世論 What Japan Thinks said,

      March 12, 2006 @ 23:59

      […] The survey was carried out at the start of this month amongst Rakuten Research’s monitor group; 2,460 people were selected, almost exactly 50:50 of each sex, with 2,074 of them (86.4%) being mobile phone users from the four main networks, DoCoMo, au, VodaFone and TU-KA. Unless otherwise noted, the sample size for questions are these 2,074 mobile phone users. The main areas of the survey was to find out about the use of “full browsers”, meaning mobile phone browsers that can view PC-based contents, the views on mobile phone information leakage, and communications with eldery parents. However, they have split the results reporting into two articles, so this report is about full browers only. Note that I have translated another survey regarding full browsers. Q1: Have you used a full browser on your mobile? […]

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