世論 What Japan Thinks

NEOPRO JAPAN Mobile Report issue 26 recently published a report on accessing web sites and documents designed for PC use, or at least not designed with mobile phone access in mind. The average browser on a mobile phone is limited by various constraints, not just by the obvious limitation of screen size, but also by page data length – two to five kilobytes seems the usual limit – and by picture complexity and formats, to name a couple of other restrictions. There has been TV advertising for mobiles that can get round this limitation, but the question is are people interested in using these features? There’s also the supplementary question about whether or not once the access limitation is got round, is it actually practical to use your mobile to read the BBC? This issue is not addressed, however.

The survey was conducted on September the 8th and 9th through the iMode, Vodafone live! and EZweb public sites with some sort of prize promotion to get respondents. 4,216 people completed the self-selecting survey, 60% female, with 38% and 41% in their twenties and thirties respectively.

Q1: Would it be useful if you could view PC-facing web sites or files on your mobile phone?

Really useful	46%
Useful	34%
Perhaps, perhaps not	10%
Useful, but I wouldn’t use	8%
Other	1%
No answer	1%

Q2: Have you ever downloaded software to allow you to view PC-facing web sites or files on your mobile?

No, but I want to try it	58%
No, and have no interest	17%
Yes, a free download	15%
No, as my mobile phone already has that feature built-in	4%
Yes, a paid download	3%
Other	2%
No answer	1%

Q3: If you could view PC-facing web sites on your mobile, what sort of sites would you want to use? (Multiple answer)

News, maps, weather	41%
Auctions	37%
Fortune-telling or games	34%
Bulletin board reading and writing	33%
Others	32%
Railway info search	21%
Blogs	20%
Chat	15%
Social networking site	8%

Q4: Which of the following have you viewed, or would like to view, on your mobile phone? (Multiple answer)

PC mail	41%
Others	32%
Excel files	31%
Word files	30%
PDF files	14%
PowerPoint files	13%