By Ken Y-N ( October 12, 2005 at 22:46)
· Filed under Internet, Polls
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BCN, some sort of umbrella organisation for small computer and electronic goods stores, performed this survey where they questioned 2,547 people, 57.2% male, and with an age profile of 14.5% under 30, 32.4% in their thirties, 34.5% in their forties, 13.2% in their fifties, and 5.3% over 60; and a bonus 0.1% unsure of how old. The PC usage history was perhaps also a bit top-heavy in veterans, 17.9% with less than 5 years, 39.8% between 5 and 10 years, 19.7% between 10 and 15 years, 9.4% between 15 and 20 years, and 13.1% over 20 years, which is quite stunning considering the PC itself is barely over 20 years old!
Q: How often do you do shopping on the internet?
| A number of times a month or more |
27.2% |
| A number of times every six months or so |
38.3% |
| A number of times every year or so |
18.8% |
| Less than once a year |
6.2% |
| Never done shopping on the internet |
9.4% |
Sorry about the really vague ranges, but the Japanese was equally vague!
Q: In the last year (October 2004 to September 2005) about how much in total did you spend shopping on the internet? (Sample size=2,308)
| Less than 3000 yen |
4.0% |
| 3000 to 5000 yen |
5.6% |
| 5000 to 7000 yen |
4.6% |
| 7000 to 10000 yen |
8.4% |
| 10000 to 30000 yen |
21.0% |
| 30000 to 50000 yen |
15.0% |
| More than 50000 yen |
40.6% |
| Unsure |
0.7% |
Q: What is important to you when selecting a site for shopping? (Sample size=2,308; multiple answer)
| Cheap prices |
79.5% |
| Cheap delivery fees |
61.8% |
| Payment methods can be selected |
57.0% |
| Rich range of products |
50.5% |
| Can trust the company operating the site |
38.0% |
| Easy to search for products |
35.6% |
| Well-known site |
28.0% |
| Bonus points system for purchasing |
26.2% |
| Easy to compare a range of products |
24.0% |
| Prompt delivery |
17.6% |
Q: What have you bought online? (Sample size=2,308; multiple answer)
| Books or magazines |
56.2% |
| PC, PC parts, accessories or PC non-game software |
54.6% |
| Clothes or fashion items |
49.4% |
| CD, video or DVD |
43.8% |
| White goods or audio-visual components |
35.9% |
| Food, excluding fresh food |
35.6% |
| Beauty or health goods |
30.0% |
| Travel tickets and related items |
26.9% |
| Fresh foods |
25.7% |
| Game software |
21.2% |
Q: For those who bought PC, PC parts, accessories or PC non-game software, what exactly did you buy? (Sample size=1,260; multiple answer)
| PC software |
50.3% |
| Desktop PC |
34.7% |
| PC parts (CPU, case, power supply) |
23.8% |
| Notebook PC |
21.8% |
| Digital camera |
21.7% |
| Recordable media |
21.6% |
| Memory card |
18.9% |
| Printer ink |
18.8% |
| Ink-jet printer |
15.7% |
| Monitor |
15.2% |
Q: Why have you not gone internet shopping? (Sample size=239)
| Worried about trouble regarding payment or returning or exchanging goods |
51.4% |
| I cannot choose goods from just a picture |
44.4% |
| Worried about the management of personal information |
41.4% |
| I don’t need to do it |
33.9% |
| Delivery fee is a large burden |
32.6% |
| Product descriptions are too short |
16.7% |
| Payment is awkward |
16.7% |
| I don’t know how to do it |
16.3% |
Read more on: bcn,
Internet,
shopping
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