QR codes extremely popular

By Ken Y-N ( September 26, 2005 at 00:00) · Filed under Mobile, Polls

According to this survey published by infoPlant, QR codes are very well-known and widely used. One word of caution, however, is that this survey, carried out at the end of August, had the respondents self-selected from a link in the DoCoMo iMode menu system. 7,660 people completed the survey, 5,023 of them women, so naturally one would expect a strong bias in favour of the question.

Note that the QR Code at the head of the story was made for free at the web site here.

Q: Do you know about QR codes (2D barcodes)? (Sample size=7,660)

I’ve used them 73.3%

I know about them, and have a reader feature in my phone, but I haven’t used them 7.6%

I know about them, but don’t have a reader feature in my phone, so I haven’t used them 15.6%

I don’t know about them 3.5%

Looking at the age breakdown, for both males and females almost 90% of the under 20’s use them, but the rate steadily drops down to end up at just about half of all the over 50s.

Q: For those who answered that they used them, in what printed materials have you used QR Codes? (Sample size=5,513)

Business card 5.7%

Newspaper 31.9%

Magazine 84.2%

Advertising flyer 51.1%

Poster 14.2%

Direct mail 25.0%

Mail-order catalog 24.8%

PC web site 20.7%

Other 13.1%

There was no significant differences between the sexes, except for almost two and a half times more women used mail-order catalog QR Codes.

Q: Which of the following QR Code-based services do you want to use? (Sample size=7,660)

Easy phone book registration from a business card, etc 36.8%

Read a URL and access a site 74.3%

Replacement for company identification badge 29.0%

Cashless shopping at vending machines, etc 28.3%

Buying goods written about in magazines 27.7%

Replacement for tickets (concerts, travel passes, etc) 32.5%

Others 5.5%

Don’t want to use 7.4%

Strangely enough, I thought, those who answered in the first question that they didn’t know what QR Codes were didn’t want to use any services at all, on the whole. Almost two-thirds of that group answered “Don’t want to use” to the above question.

If you're new here, you may want to subscribe to my RSS feed, or check out my weekly newsletter. Thanks for visiting!

Read more on: infoplant,qr code

Permalink

Low-tech Japanese web site advertising

QR Code usage in Japan

Cell phone camera modes

Accessing URLs in advertisements from mobile phones

Mobiles are alarm clocks, cameras and calculators » 世論 What Japan Thinks said,

January 19, 2006 @ 00:26

[…] Bar code or QR code reader […]

Digital music players beating CDs and MDs » 世論 What Japan Thinks said,

May 19, 2006 @ 22:54

[…] QR code reader […]

Over three-quarters feel cameras necessary on phones » 世論 What Japan Thinks said,

June 5, 2006 @ 22:36

Puneet Mohan Lal by Absolute Development Zürich - Extrem populäre QR-Codes in Japan said,

October 10, 2006 @ 20:43

[…] Mohan Lal by Absolute Development Zürich - Extrem populäre QR-Codes in Japan Home 10. August 2006 at 13:28Extrem populäre QR-Codes in Japan japan.internet.com hatzusammen mit Cross Marketing Inc. eine Umfrage gemacht, was für Japaner ein Handy können muss. Fotokamera 99.6% Barcode oder QR code reader 56.0% Filmkamera 48.3% OCR 9.0% Anderes 0.4% Umfrage zur Benützung von QR-CodesTrackbacks( The url to trackback this entry is:http://puneet.absolog.ch/trackback/p1630.html ) No trackbacks on this post so farCommentsNo comments on this post so farLeave a CommentNameEmail (will not be visible in public)URLYour CommentAnti-Spam Verification Code (please copy to input field)KAYWA QR CodeWhat’s that ?2021000020LATEST MOBLOG2006-10-09 16:54:37LATEST POSTS Where you going YouTube?Testaufnahmen mit Yves…Upcoming Casino RoyalMaserati GT Coupe end …not only nessi ’s like…CATEGORIESAbsolute newTOY’s for BOY’sBusiness & More-StuffTime with friendsForget MaseratiFlash Streamingmy stuffNice Cars & RacingNightLive & Party’sQR-CodeDUBAI OMAN UAEPICTURE GALLERIESPuneet’s toys [25] Busines Meetings [36] Dubai Oman UAE [156] Golfing in Dubai [27] Milano Menschen [27] Streetparade 05 at HOME [42] Working Tasks [2] « October 2006 »MoTuWeThFrSaSu2345678910111213141516171819202122232425262728293031 ARCHIVEOctober 2006 [18]September 2006 [41]August 2006 [62]July 2006 [38]June 2006 [17]May 2006 [43]April 2006 [30]March 2006 [33]February 2006 [46]January 2006 [39]December 2005 [23]November 2005 [12]October 2005 [21]September 2005 [38]August 2005 [71]July 2005 [83]June 2005 [134]May 2005 [275]April 2005 [228]TV GOES FLASH25 years SUNDANCE Fest…Gulfstream Video GalleryWashingtonpost news TVLINKS BEST CHOICEBeste serarch engineRalph Lauren TVLINKS TECH. & GADGETSCoolhunting BlogGirl’s GADGETS guide BlogGSM handy weblogMobile stuff GIZMODOLINKS BLOGSART OF LIVINGKurt Aeschbacherles millionnaires BlogMaxim’s WeblogP ERNI’s BlogREA’s BlogSusanne & HansjörgThomas Etterlin’s BlogLINKS PARTY’S40 th Taj Mo LAL day a…Absoluet & Rickenmann …absolute apero 2003absolute Casino RoyalGirls & Gasoline at ab…Streetparade 2006LINKS TO BEST CAR SITE’SClassic Car SiteClassic DriverConceptcarz SiteTopGearSERVICE Powered by Kaywa […]

Claudia Spinelli & Rolf Bismarck - Was Japaner von ihrem Handy erwarten said,

October 10, 2006 @ 20:44

[…] Spinelli & Rolf Bismarck - Was Japaner von ihrem Handy erwarten Home 11. August 2006 at 13:28Was Japaner von ihrem Handy erwarten japan.internet.com hat zusammen mit Cross Marketing Inc. eine Umfrage gemacht, was für Japanerein Handy können muss. Fotokamera 99.6% Barcode oder QR code reader 56.0% Filmkamera 48.3% OCR 9.0% Anderes 0.4% Umfrage zur Benützung von QR-CodesTrackbacks( The url to trackback this entry is:http://leo.absolog.ch/trackback/p118.html ) No trackbacks on this post so farCommentsNo comments on this post so farLeave a CommentNameEmail (will not be visible in public)URLYour CommentAnti-Spam Verification Code (please copy to input field)KAYWA QR CodeWhat’s that ?2021000099LATEST MOBLOG2006-10-08 21:30:52LATEST POSTS Casino RoyalMeeting Hanspeter Hofm…In the end of summerEinen Schritt weiter…..iCarta, das ultimative…CATEGORIESBUSINESS SHORTCUTSARTSARTISTSEXHIBITIONSSPORTSFAMILIY PARTSCOOL OR UNCOOL WALLQR-CodePICTURE GALLERIESfamily pics [22] bossard brothers [3] Leo [17] « October 2006 »MoTuWeThFrSaSu2345678910111213141516171819202122232425262728293031 ARCHIVEOctober 2006 [14]September 2006 [37]August 2006 [34]July 2006 [1]LINKS BEST CHOICEExhibitionHot Espressooutstanding dictionaryTop Gear, cool carsLINKS BLOGSArt of LivingErnis BlogGolf BlogPuneets BlogKAYWA LINKSDeutschKAYWA BlogSEARCH ENGINESAllthewebdmozetoolsInciwincyMetagerSERVICE Powered by Kaywa […]

bla said,

October 26, 2006 @ 15:58

Have you ever checked out this link? There you can find readers for nearly all western phones available (for both java and series60)
http://robertpeloschek.blogspot.com/2006/09/free-qr-code-readers-for-your.html

LISA said,

February 6, 2007 @ 01:05

NEED TO FINE A PLACE I CAN ORDER KIMONO FOR WORK

Low-tech Japanese web site advertising » 世論 What Japan Thinks said,

May 26, 2007 @ 03:33

[…] Japanese mobile cameras capable of scanning QR codes and doing OCR of text, and with television and print advertisements frequently featuring search […]

A quarter of Japanese reject cell phone cameras » 世論 What Japan Thinks said,

June 30, 2007 @ 16:29

[…] rarely use my mobile phone camera, with just the occassion snapping of a QR Code or the taking of memos of product names or part numbers for when going shopping, but I would find I […]

Cell phone camera modes » 世論 What Japan Thinks said,

August 30, 2007 @ 23:31

[…] figureson how the awareness and use of the macro mode, or close-up mode corresponds with use of QR Codes. As far as I am aware, many phones have a dedicated normal mode/close-up mode switch, and when one […]

Rick Marnon said,

September 29, 2007 @ 05:20

I’m all for cameras on cell phones, because there have been times that I needed it for work. I hope that they keep getting better. We are capable of recording videos on cell phones. I can’t wait to see where we are in 10 years.
RIck Marnon, Howell
http://www.teammarnon.com

QR Codes by jpsykes said,

October 30, 2007 @ 22:57

[…] turns out that QR codes are HUGE in Japan (73% of those surveyed has used them) and are becoming more prevalent in Europe. The QR code was originally conceived and patented by […]

QR Code usage in Japan » 世論 What Japan Thinks said,

October 30, 2007 @ 23:00

[…] constantly popular destination for Google searches is a survey from two years ago on QR Codes, the rather popular 2D square barcodes that appear all over the place and have been supported by […]

mobilebarco.de » Blog Archive » QR codes - What can we learn from Japan? said,

November 22, 2007 @ 20:35

[…] article - http://whatjapanthinks.com/2005/09/26/qr-codes-extremely-popular/ from the ‘What Japan Thinks Blog‘ shows that a significant proportion of people […]

QR Codes - AprendendoJapones.com said,

December 18, 2007 @ 08:41

[…] WhatJapanThinks - pesquisa sobre a popularidade do QR Code no Japão Read More Compartilhe este artigo Envie um comentário […]

i-nigma said,

December 31, 2007 @ 02:30

Good news is, it is happening now also in the west! UK, Australia, Germany, Spain, Switzerland, South Africa - you name it!

Five Missing Functions For The Apple iPhone in Japan | IPNONE SHOP said,

January 29, 2008 @ 10:35

[…] and surely a small application that Apple must add to the iPhone in Japan. With widespread QR Code usage in Japan, these small 2D barcodes that appear almost everywhere must be supported in order not to cripple […]

laboratorium komunikacji » Blog Archive » kiedy komórka zastąpi portfel? said,

February 6, 2008 @ 17:33

[…] w Japonii dzięki technologi qr code można okazać na lotnisku bilet w telefonie to równie dobrze można by tam mieć dowód […]

Finding your way around Japanese trains » 世論 What Japan Thinks said,

February 27, 2008 @ 20:42

[…] One option I see missing from the list below, however, is taking a mobile phone photograph of a QR code that contains a web address representing the route. I thought that Yahoo! Transit supported such a […]

Justice said,

March 19, 2008 @ 01:33

QR Code Streetwear!!!

http://www.loadedbarcoded.com

w00t!

Generate your own QR code said,

April 22, 2008 @ 02:12

[…] among the top tech savvy in the world, these codes provide easy access to information for many. What Japan Thinks posted an article showing just how popular these QR codes are in Japan. Most mobile phones in Japan […]

Alex said,

April 23, 2008 @ 00:40

I found a good website where it’s possible to download programs of QR-Code reading with mobile phones : http://www.jaxo-systems.com

Perry said,

June 7, 2008 @ 20:10

Cool Stuff!

Check out these free embeddable QR code flash players that enable people to download the video clip that they are watching or the song that they are listening to using a QR code!

Basically, people watch the video clips or listen to the songs, and if they loved it, download them directly to their phone by scanning a QR code or by typing the shown Checkout link on their phone’s browser. They then land on a page where they can find more info about the content they are about to download. Furthermore, the composers of these video clips or songs can charge the users for their content using Google Checkout, PayPal or Bango. See the demos below:

http://www.ventipix.com/audiodemopage2.html

http://www.ventipix.com/videodemopage2.html

June 16, 2008 @ 00:31

Google Maps with QR codes! Check it out - http://www.ventipix.com/qrcodemap.html

Blurred Vision « The Communications Room said,

July 30, 2008 @ 12:52

[…] pushing things like QR codes hard. But again this isn’t about QR codes potentially arriving from Japan three years later. Shit, interactive billboards were being done in Belgium in 2005. It’s about digital really […]

MK said,

August 29, 2008 @ 13:44

Not as cool as QRcode but very simple to use.

http://buildhardlink.com/

Joe said,

October 24, 2008 @ 20:03

I use www.qrcard.org to generate QR codes in vcard format or in plain text. No software to download, just fill in the forma and you get your QR code on the screen. Straight forward!

What you should know about Quick-Response (QR) Codes | Aleyda Solis Blog | Web Enthusiast, Developer and Promoter said,

November 9, 2008 @ 04:49

[…] QR codes extremely popular […]

I’ve used them	73.3%
I know about them, and have a reader feature in my phone, but I haven’t used them	7.6%
I know about them, but don’t have a reader feature in my phone, so I haven’t used them	15.6%
I don’t know about them	3.5%

Business card	5.7%
Newspaper	31.9%
Magazine	84.2%
Advertising flyer	51.1%
Poster	14.2%
Direct mail	25.0%
Mail-order catalog	24.8%
PC web site	20.7%
Other	13.1%

Easy phone book registration from a business card, etc	36.8%
Read a URL and access a site	74.3%
Replacement for company identification badge	29.0%
Cashless shopping at vending machines, etc	28.3%
Buying goods written about in magazines	27.7%
Replacement for tickets (concerts, travel passes, etc)	32.5%
Others	5.5%
Don’t want to use	7.4%

世論 What Japan Thinks