QR codes extremely popular

Advertisement

According to this survey published by infoPlant, QR codes are very well-known and widely used. One word of caution, however, is that this survey, carried out at the end of August, had the respondents self-selected from a link in the DoCoMo iMode menu system. 7,660 people completed the survey, 5,023 of them women, so naturally one would expect a strong bias in favour of the question.

Note that the QR Code at the head of the story was made for free at the web site here.

Q: Do you know about QR codes (2D barcodes)? (Sample size=7,660)

I’ve used them 73.3%
I know about them, and have a reader feature in my phone, but I haven’t used them 7.6%
I know about them, but don’t have a reader feature in my phone, so I haven’t used them 15.6%
I don’t know about them 3.5%

Looking at the age breakdown, for both males and females almost 90% of the under 20’s use them, but the rate steadily drops down to end up at just about half of all the over 50s.

Q: For those who answered that they used them, in what printed materials have you used QR Codes? (Sample size=5,513)

Business card 5.7%
Newspaper 31.9%
Magazine 84.2%
Advertising flyer 51.1%
Poster 14.2%
Direct mail 25.0%
Mail-order catalog 24.8%
PC web site 20.7%
Other 13.1%

There was no significant differences between the sexes, except for almost two and a half times more women used mail-order catalog QR Codes.

Q: Which of the following QR Code-based services do you want to use? (Sample size=7,660)

Easy phone book registration from a business card, etc 36.8%
Read a URL and access a site 74.3%
Replacement for company identification badge 29.0%
Cashless shopping at vending machines, etc 28.3%
Buying goods written about in magazines 27.7%
Replacement for tickets (concerts, travel passes, etc) 32.5%
Others 5.5%
Don’t want to use 7.4%

Strangely enough, I thought, those who answered in the first question that they didn’t know what QR Codes were didn’t want to use any services at all, on the whole. Almost two-thirds of that group answered “Don’t want to use” to the above question.

Read more on: ,

Custom Search

3 comments »

  1. tomeekgd said,
    January 31, 2009 @ 07:30

    Do you want to generate QR Codes for your social sites like youtube, flickr, facebook? Try this QR Code Generator

  2. Avivo d.o.o. said,
    November 4, 2010 @ 06:38

    If you want to create vector QR codes beside bitmap QR codes you can do this using free online tool at: http://qrcode.good-survey.com. You can choose between various data types, we support also geolocation.

  3. September 29, 2014 @ 08:43

    Hello to every one, as I am genuinely eager of reading this blog’s post to be updated daily.
    It contains nice material.

Leave a Comment

 

12 Trackbacks \ Pings »

  1. January 24, 2009 @ 23:59

    [...] and surely a small application that Apple must add to the iPhone in Japan. With widespread QR Code usage in Japan, these small 2D barcodes that appear almost everywhere must be supported in order not to cripple [...]

  2. August 17, 2009 @ 09:56

    [...] products, websites, newspapers, magazines, posters, direct mail, outdoor ads, and even graves! In a Japanese survey, conducted way back in 2005, 73.3% of respondents advised that they had used QR Codes. Yet, despite [...]

  3. October 19, 2009 @ 03:49

    [...] and surely a small application that Apple must add to the iPhone in Japan. With widespread QR Code usage in Japan, these small 2D barcodes that appear almost everywhere must be supported in order not to cripple [...]

  4. September 17, 2010 @ 12:33

    [...] codes, and it is actually a pretty old technology, first developed in 1994 in Japan. And while 73.5 per cent of Japanese mobile users had tried QR codes by 2005, it has taken until recently for hand-held 3G handsets in the states to [...]

  5. September 20, 2010 @ 18:28

    [...] registration information.QR codes are ubiquitous in subway ads, posters, fliers, magazines, etc. http://whatjapanthinks.com/2005/…While not necessarily common, QR codes have also been put on tombstones [...]

  6. March 18, 2011 @ 01:32

    [...] and surely a small application that Apple must add to the iPhone in Japan. With widespread QR Code usage in Japan, these small 2D barcodes that appear almost everywhere must be supported in order not to cripple [...]

  7. April 6, 2011 @ 01:29

    [...] What a Japan thinks Extreme Popularität von QR-Codes in JP. Wie und wo nutzen Japaner das Mobile Tagging http://whatjapanthinks.com/2005/09/26/qr-codes-extremely-popular [...]

  8. June 3, 2011 @ 23:30

    [...] a Japanese survey, conducted six years ago – 2005, 73.3% of the participants said they used QR Codes. Despite [...]

  9. September 4, 2012 @ 12:59

    [...] QR 码。到 2005 年 QR 码已经成为流行事物。根据 infoPlant 的调查报告,日本民众中 73.3% 的人都用过 QR [...]

  10. September 4, 2012 @ 18:37

    [...] QR 码。到 2005 年 QR 码已经成为流行事物。根据 infoPlant 的调查报告,日本民众中 73.3% 的人都用过 QR [...]

  11. September 5, 2012 @ 16:31

    [...] QR 码。到 2005 年 QR 码已经成为流行事物。根据 infoPlant 的调查报告,日本民众中 73.3% 的人都用过 QR [...]