世論 What Japan Thinks

Last month there was a survey on what users are doing with their PSPs. Once again, this is a report about a survey, so fuzzy numbers abound! The basic data – PSP users own an average of 3.1 titles (does this include bundled titles?), but only a tenth of the users own any UMD video disks, and round about a fifth have used the browser. 1000 users or people with family machines were surveyed in early August of this year.

Q: When did you buy your PSP?

Launch day! 2004/12/12	c. 10%
From 2004/12/13 to 2004/12/31	c. 35%
2005/1/1 to 2005/2/28	c. 30%
2005/3/1 to 2005/5/31	c. 25%
From 2005/6/1	Just over 10%

The largest collection of game software titles was 50 for males, 20 for females.

Regarding UMD video titles, 13.5% of males and 12.9% of females owned at least one. Over half those interviewed, male and female, owned no videos and had no plans to buy UMD any titles. However, for those who were interested in UMD video, movies were the most popular type of content, and over half planned to either buy or rent the forthcoming “Final Fantasy VII – Advent Children” CG movie.

Almost half the males, and almost a third of the females had bought Memory Stick Duos, but almost half of these owners hadn’t used the memory cards recently. Regarding the v2.0 firmware update that added the internet browser, released on July 27th, about a quarter of the males and just over a tenth of the females had upgraded. Half the women did not know the upgrade was being distributed, and (a different, I guess?) 30% had no plans to upgrade, mostly as they didn’t really use the PSP for anything other than games.

In addition to the PSP, 90% also had a PS2 at home, a little over 60% had a PS or PSone, just under half had a GameBoy Advance, and 35% a Nintendo DS.

Ahh, the power of the Sony brand!