世論 What Japan Thinks

Finally a short survey! Asking people who already had a games console at home which one of the new XBOX360, PS3 or Nintendo Revolution they wanted, the following results came out. Unfortunately, as this is only a report about a survey, the figures are a bit rough.

Q: Which one of the big three next generation consoles are you most looking forward to? (Sample size=250+250)

20-29 age group

Playstation 3	66.0%
Nintendo Revolution	8.0%
XBOX360	3.6%
Not looking forward to any of the three	22.4%

30-39 age group

Playstation 3	57.2%
Nintendo Revolution	10.0%
XBOX360	1.6%
Not looking forward to any of the three	31.2%

Asked why they wanted to but the PS3, the most popular answers were “Because it’s the follow-on from the PS2″ and “Because it’s Sony”, suggesting that Sony have as strong a brand in the game machine market as Apple do in the portable audio field.

Q: For those looking forward to one of the three new machines, how much would you pay for it? (Sample size=194+172)

20-29 age group

Over 70,000 yen	0.5%
60,000 to 70,000 yen	0.0%
50,000 to 60,000 yen	2.1%
40,000 to 50,000 yen	5.7%
30,000 to 40,000 yen	20.1%
20,000 to 30,000 yen	38.7%
10,000 to 20,000 yen	27.4%
Up to 10,000 yen	3.1%
Don’t want to buy it	2.6%

30-39 age group

Over 70,000 yen	0.6%
60,000 to 70,000 yen	0.6%
50,000 to 60,000 yen	0.0%
40,000 to 50,000 yen	5.2%
30,000 to 40,000 yen	15.7%
20,000 to 30,000 yen	40.1%
10,000 to 20,000 yen	27.9%
Up to 10,000 yen	6.4%
Don’t want to buy it	3.5%

Q: What games do you want to play on the new machine? (Sample size=1000)

RPG	Just over 70s%
Simulation	Just over 50s%
Action	Just under 50s%

Sorry again about the terribly woolly figures!