世論 What Japan Thinks

Found this survey at BizMarketing regarding
portable music players. The fieldwork was carried out over the Internet by members of BizMarketing Survey (must look into that to see if there’s free money for taking surveys!) from April 27th to May 9th of this year, with 4,279 respondents.

Q: What brand first comes to mind when thinking of portable music
players?

iPod	72.6%
Walkman	9.1%
Other (or none)	18.3%

Q: What type of portable music player do you use the most?

MD player	40.8%
CD player	28.0%
iPod series	13.4%
Other hard disk or flash memory player	17.8%

Q: When you bought your portable music player (or when you will buy)
what are the (up to) 3 most important things?

Price	61.0%
Size/weight	43.2%
Design	31.5%
Audio quality	27.0%
Maker/brand	25.6%
Usability	23.9%
Can record lots of of tracks	15.6%
Long playback time	12.8%
Type of recording media	11.2%
Features other than music	2.7%
Others	2.1%

Q: What features of the new Sony Network Walkman NW-HD5 are attractive
to you? (Select up to 3)

Can record lots of of tracks	51.1%
Long playback time	39.9%
Maker/brand	31.4%
Size/weight	22.0%
Design	21.7%
Features other than music	16.2%
Type of recording media	15.3%
I don’t feel attracted to it	12.9%
Price	8.6%
Others	0.7%

Q: Do you want to use the new Sony Network Walkman NW-HD5?

	Regular portable audio player users (n=2,395)	All respondents (n=4,279)
I want to	11.3%	7.5%
Somewhat want to	35.6%	29.2%
Neither want or don’t want to	32.4%	37.4%
Somewhat don’t want to	11.1%	12.3%
Don’t want to	9.6%	13.6%

Q: Do you want to purchase the new Sony Network Walkman NW-HD5?

	Regular portable audio player users (n=2,395)	All respondents (n=4,279)
I want to	6.8%	4.4%
Somewhat want to	28.8%	22.1%
Neither want or don’t want to	37.1%	40.0%
Somewhat don’t want to	14.7%	16.6%
Don’t want to	12.6%	17.0%

Just from looking around the train on my daily commute, it’s easy to see
that the MD player is still the strongest, although there is the
occasional iPod and the even rarer other brand of digital audio player.
I’ve seen exactly one person using a PSP as an audio player, and only
just yesterday spotted my very first mobile phone listener. Of course,
since I can recognise MDs and iPods from the headphones and remote
controller design my counting is of course biased.

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