Portable Music Players

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Found this survey at BizMarketing regarding portable music players. The fieldwork was carried out over the Internet by members of BizMarketing Survey (must look into that to see if there’s free money for taking surveys!) from April 27th to May 9th of this year, with 4,279 respondents.

Q1: What brand first comes to mind when thinking of portable music
players?

iPod72.6%
Walkman9.1%
Other (or none)18.3%

Q2: What type of portable music player do you use the most?

MD player40.8%
CD player28.0%
iPod series13.4%
Other hard disk or flash memory player17.8%

Q3: When you bought your portable music player (or when you will buy) what are the (up to) 3 most important things?

Price61.0%
Size/weight43.2%
Design31.5%
Audio quality27.0%
Maker/brand25.6%
Usability23.9%
Can record lots of of tracks15.6%
Long playback time12.8%
Type of recording media11.2%
Features other than music2.7%
Others2.1%

Q4: What features of the new Sony Network Walkman NW-HD5 are attractive to you? (Select up to 3)

Can record lots of of tracks51.1%
Long playback time39.9%
Maker/brand31.4%
Size/weight22.0%
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