With a lot of money to be made these days in producing casual games, both single player and multiplayer online, this survey from goo Research and reported on by japan.internet.com into social gaming was quite an eye-opener for me.
Demographics
Between the 16th and 20th of January 2012 1,077 members of the goo Research online monitor group completed a private internet-based questionnaire. 53.6% of the sample were male, 16.6% in their teens, 18.0% in their twenties, 21.3% in their thirties, 16.1% in their forties, 15.9% in their fifties, and 12.2% aged sixty or older.
I play a couple of social games, but have never spent any money on them. On the other hand, my wife plays a few and although she doesn’t actually spend money as such, she earns points from various survey sites that can be transfered to partner social games.
There’s two social games being heavily advertised on television and in trains right now by major pop groups; first is EXILE doing Holy War Cerberus for GREE, then there’s TOKIO doing Doliland, also for GREE.
japan.internet.com recently reported on a sruvey by goo Research, their third regular survey into mobile phone users’ email usage. Note that mobile phone here covers both existing feature phones and smartphones.
Demographics
Between the 16th and 18th of January 2012 1,086 members of the computer-based goo Research monitor group who had also registered as mobile phone monitors completed a mobile phone-based (including smartphone) questionnaire. 58.8% of the sample were female, 2.9% in their teens, 26.8% in their twenties, 33.9% in their thirties, 25.6% in their forties, and 10.8% aged fifty or older.
Since getting my smartphone I’ve started using it as my main device for emailing my parents, as I cannot get as much time as I want on my real computers, and now with a better camera it is quite easy to attach photos. Furthermore, docomo’s sp-mode email tool offers now not just embedded animated emoji, but also full animation that dances all over the email page via a mechanism that I haven’t actually got round to investigating yet but I suspect is HTML 5 scripting. Read the rest of this entry »
Over the 25th and 26th of November 2011 1,074 members of the goo Research online monitor group completed a private internet-based questionnaire. 57.4% of the sample were female, 11.6% in their teens, 14.7% in their twenties, 26.9% in their thirties, 25.0% in their forties, 11.1% in their fifties, and 10.7% aged sixty or older. Note that the score in the results refers to the relative number of votes for each option, not a percentage of the total sample.
Note I’ve used “they”, “them”, and “their” rather than “he/she”, “him/her” and “his/her” to make the text more readable, I hope. Read the rest of this entry »
Over the 25th and 26th of November 2011 1,074 members of the goo Research online monitor group completed a private internet-based questionnaire. 57.4% of the sample were female, 11.6% in their teens, 14.7% in their twenties, 26.9% in their thirties, 25.0% in their forties, 11.1% in their fifties, and 10.7% aged sixty or older. Note that the score in the results refers to the relative number of votes for each option, not a percentage of the total sample.
The items listed below are the items that would lead up to real one-on-one action, which is why that doesn’t appear in the list below! Note I’ve used “they”, “them”, and “their” rather than “he/she”, “him/her” and “his/her” to make the text more readable, I hope.
Looking at the list, I’d probably put everything other than the very last one out of bounds for wifey! Read the rest of this entry »
japan.internet.com recently reported on a survey conducted by goo Research into internet television, which is basically a television that instead of (or is it “along with”?) getting a signal over a cable or radio waves, it uses the internet to obtain its content.
Demographics
Between the 10th and 12th of January 2012 1,093 members of the goo Research online monitor group completed a private internet-based questionnaire. 53.2% of the sample were male, 16.3% in their teens, 18.2% in their twenties, 21.6% in their thirties, 16.4% in their forties, 15.4% in their fifties, and 12.2% aged sixty or older.
I’m not really very clear myself on the Unique Selling Point of internet TV, so I can’t say I’ve got any interest. TV should be passive; anything that requires more than a couple of clicks on a remote control is better done on a real computer! Read the rest of this entry »
I recently got this interesting set of statistics on home appliance market share, from a survey conducted by GfK Marketing Service Japan. The data was collected from a database called ACSISS-E that is updated daily based on sales in a representative sample of Japanese electrical superstores.
The report named the top three brands in each of 22 categories of home appliance. I will try to find their data on audio-visual equipment, mobile phones, etc to report on later in the week.
Note that according to a survey last month, electrical superstores are probably the most popular place to shop for electrical items, not the internet as one might think.
Also note that most of the brands below are premium ones; Zojirushi are about middle of the road, and Tiger are cheap. Panasonic have the best showing, but they are usually close to the most expensive in each category. Read the rest of this entry »
The winners of the 2012 New Year Postcard lottery for the Year of the Dragon (my year!) have been announced, and the winning numbers and prizes are as follows. The number to check is the six digit number at the bottom right of the card. Note that some cards do not actually have numbers, which means they are not eligible.
First prize: 030625
Choose any one from a 40 inch Sharp Aquos LED backlit LCD televison, a JTB holiday, either three nights in Shanghai or Honolulu, 2 nights in Seoul, Sapporo, Naha or Tokyo for two, or one night in one of 52 domestic hot springs resorts plus 20,000 yen’s worth of gift vouchers, Toshiba dynabook notebook plus Fujifilm FinePix JX800 digital camera plus Canon PIXUS MG4130 printer, Sharp Healthio microwave oven AX-MX2-R and Panasonic Home Bakery SD-BH104 and Zoujirishi IH rice cooker NP-NC10-TC, or 20,000 points worth of office goods from a Business Choice catalogue.
Most of the items are pretty much the same as last year.
Second prize: 071658, 153787, or 675457
Choose any one from a Sharp Plasma Buster combined humidifier and air purifier KC-A50-W, Canon IXY 410F SL digital camera plus Green House digital photo frame GHV-DF7DW plus a 4GB SD card, an Xbox360 4GB plus Kinect, a day return trip to one of 119 domestic hotels, or a Tobu non-puncturing tyre-equipped folding bicycle HB-160SUS-NT.
Third prize: last four digits 2511
Choose any one food item from 38 different ones on offer, from Godiva cookies to 125 grammes of dried shiitake mushrooms.
Fourth prize: last two digits 27 or 44
Otoshidama stamp set – a fifty yen and an eighty yen stamp, pictured above.
If you have matched any of these, go to your nearest post office before the 23th of July 2012 and either collect the stamps while you wait, or apply for any of the bigger prizes. The full prize line-up can be seen here. How did you get on? I’ll check mine later.
Over the 25th and 26th of November 2011 1,074 members of the goo Research online monitor group completed a private internet-based questionnaire. 57.4% of the sample were female, 11.6% in their teens, 14.7% in their twenties, 26.9% in their thirties, 25.0% in their forties, 11.1% in their fifties, and 10.7% aged sixty or older. Note that the score in the results refers to the relative number of votes for each option, not a percentage of the total sample.
Wifey tells me that the main thing she wanted me to stop when we were dating was farting…
It’s interesting that it appears that women have more complaints, and complain more about the same things, regarding their boyfriends. Is spitting really that common on dates that it gets to be the fourth most popular issue? Read the rest of this entry »
Over the 25th and 26th of November 2011 1,074 members of the goo Research online monitor group completed a private internet-based questionnaire. 57.4% of the sample were female, 11.6% in their teens, 14.7% in their twenties, 26.9% in their thirties, 25.0% in their forties, 11.1% in their fifties, and 10.7% aged sixty or older. Note that the score in the results refers to the relative number of votes for each option, not a percentage of the total sample.
I quite regularly talk to myself in the office and the corridors, but I either don’t care or just do a cough to cover it up. I often snore and sometimes drool on trains, but what the heck, I’m asleep so I don’t care! Read the rest of this entry »
A recent survey from goo Research, reported on by japan.internet.com, was into electronic books and magazines, the second time this regular survey has been conducted.
Demographics
Between the 10th and 13th of January 2011 1,087 members of the goo Research online monitor group completed a private internet-based questionnaire. 52.9% of the sample were male, 16.3% in their teens, 18.2% in their twenties, 21.7% in their thirties, 16.2% in their forties, and 27.6% aged fifty or older.
The article points out that since a lot of people who don’t want to read electronic books pointed out that it was difficult to read from a screen, perhaps the awareness of electronic paper is very low.
In recent related news, Rakuten have announced that they have bought Kobo, a makers of ebook readers, and will be bringing a low-cost reader to market. Up to now they have been offering Panasonic’s catchily-named reader, the UT-PB1, as their platform, but perhaps it has not been selling too well?
My own informal research (ie, looking around on the train) tells me that commuters still prefer paper newspapers or books. I’ve seen one person once with an iPad loaded with the day’s newspaper (just a PDF scan, basically), but when it comes to mobile phones, everyone is either emailing, gaming, or reading SNSes. I’ve only once seen a Kindle. Read the rest of this entry »
With a lot of money to be made these days in producing casual games, both single player and multiplayer online, this survey from goo Research and reported on by japan.internet.com into social gaming was quite an eye-opener for me.
japan.internet.com recently reported on a sruvey by goo Research, their third regular survey into 
japan.internet.com recently reported on a survey conducted by goo Research into 
The winners of the 2012 New Year Postcard lottery for the Year of the Dragon (my year!) have been 
A recent survey from goo Research, reported on by japan.internet.com, was into 
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